Do you want your business to be remembered? Video boosts memory retention by at least 70% compared to text or radio.
What about your unique factor? Do your customers know why you’re better than your competitors? Telling people about it, or rather showing them using images and demonstration creates an entirely new level of trust between a potential consumer and a business. In fact, online shoppers who view demo videos are 1.8x more likely to purchase than non-viewers (source) and 4x more consumers would also rather watch a product video than read about it (source).
Not only that, search engine rankings (Google) are effected based on user interaction with your online presence. Since video is the most popular form of content today, interaction with video can play a major part in your placement on the most sought after marketing platform (the Google search results).
We worked with Bill Frey of Bellwether Funding to create a series of videos that personalizes his lending business and instils trust in potential customers.
Corporate Video Objectives
- Capture the viewer’s attention
- Separate yourself from your competition
- Explain how your products and services make a difference
A professionally-produced video can make a lasting impression on your prospective customers.
When a marketing video delivers relevant information in an entertaining, professional video format, the combination generates a powerful impact. The results? Increased brand awareness, product recognition and conversion rates.