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KKom Marketing Blog

KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.

Marketing on YouTube: A Beginner’s Guide

November 3, 2021 by K-Kom

YouTube

YouTube is a video-sharing platform accessed by millions each day. Since 2005, YouTube has been used for a variety of purposes from entertainment, education, music, and of course: Marketing.

YouTube is an excellent online marketing tool in 2021. You may not be new to the website itself, but you may be new when it comes to marketing your business on it. Videos are one of the most effective ways to build your brand. It’s your way of showing who you are and what you stand for. If you’re a brand new YouTube marketer, we’ve got a beginner’s guide that’ll help you get your foot in the water. Let’s go!

1. Creating Your Own YouTube Channel

You’ll need a Google account before you can create a YouTube channel. If you already have a Google account, then congratulations! You essentially have a YouTube account, but you still must create a channel.

When you go to create a channel, you’ll have the option to use your real name (as shown on your Google account) or a custom name. As a business owner and/or marketer, you’ll definitely want to use a custom name. And that name should be the name of your business.

Your channel name should be recognizable to customers, albeit not too long. Remember to use capital letters, correct punctuation, and acceptable grammar. Now, it’s time to customize your channel homepage.

Your profile photo should be your business’ logo. It’ll look small when viewing a video, but it will appear large and visible on your channel. Make sure you use a good-quality photo and crop it so it aligns within the circle. As for your cover photo, that is mostly up to you (Just don’t leave it blank!). If you regularly have special sales or promotions, feature those in your cover photo. Some opt to use a photo of their business building in their cover photo. In the end, your cover photo should give customers a sneak peek into your company’s world.

After creating a professional-looking YouTube channel, you can get started uploading your first video.

Learn more about creating your channel here.

2. Uploading a Video

Creating your first video isn’t a walk in the park, but it’s worth it. If you’re running a small business, you likely won’t need cinema-level video quality. Just make sure you edit properly and have clear professional footage. For larger businesses or corporations, you’ll need higher standards for your videos. Hire a freelance editor or a content creation agency for the best quality videos.

When creating your video, focus on evoking the right emotions in your viewers. If your product solves a problem, address that problem at the beginning of your video. Ask engaging questions that make the viewer want to know more.

If you’re an author, your intro should be exciting and suspenseful. If you work in the hospitality industry, show off the best food to evoke an appetite! Whatever emotions you associate with your brand should be at the forefront of your video.

Here are some more tips on video creation/uploading:

  • Keep promotional videos under 5 minutes.
  • Keep testimonial or “Our Story” videos under 20 minutes.
  • Don’t go overboard with special effects during film clips.
  • Enable captions.
  • If your video contains footage of children, your comments will be disabled by YouTube. This was implemented for children’s safety.
  • Make sure 18+ content is always tagged as such.
  • Add tags that pertain to your brand.
  • Make sure your video description has proficient grammar.
  • Educate yourself on YouTube etiquette in order to avoid strikes.
  • Have an interesting thumbnail!

How often should you upload? That depends on your audience and desired reach through YouTube. Some businesses upload rarely and some upload every week. Avoid making filler videos just to upload more often. Each video should have a purpose in gaining customers and building your reputation.

3. Marketing Your Video

Finally, it’s time to market your video. This can be even harder than creating your video in the first place. As long as you have patience and pay close attention to your following, you’ll be marketing your business channel like a pro!

Marketing on YouTube has almost everything to do with analytics. The analytics section of YouTube Studio exists for this very reason. They’re divided into 4 groups: Overview, reach, engagement, and audience.

Overview:

  • Views and watch duration in the last 28 days
  • Top videos in the last 28 days

Reach:

  • Impressions
  • Views
  • Unique viewers
  • Traffic source

Engagement:

  • Watch time
  • Average view duration

Audience:

  • Returning viewers
  • Unique viewers
  • Other demographic information

You can view analytics for your channel as a whole or for a single video.

Analytics in YouTube Studio
Source: YouTube – “Analytics in YouTube Studio”

Keeping up with this data is extremely important if you’re serious about video marketing. You’ll gain an understanding of your audience and where changes need to be made. Platforms like YouTube give you a great opportunity to take note of your success (or lack thereof).

In terms of promoting your video, you should do so on your business’s social media and/or official website. In fact, if you upload regularly, you should make a habit of sharing important videos on Facebook or Twitter. Email marketing is also an option. However, if you intend to promote your video through email, you must have an email campaign plan that will entice people to click.

YouTube has its own ways of getting your video up there:

  • Make a playlist. This increases the chance that a viewer will see more than one video back-to-back.
  • Take SEO seriously. Treat your video as if it were your business website. The titles, descriptions, and channel content can ultimately determine your reach.
  •  

Remember: You want viewers. Not just subscribers. The key event is that people view your video and are influenced to make a purchase.

If you’re going to post business-related videos on YouTube, it’s essential that you know how to properly market your videos. Customers will appreciate a great video to help them through the decision-making process!

Conclusion Navigating most social media platforms is easy. However, there are plenty of business owners who’ve never uploaded a single video to YouTube – let alone are acquainted with its inner workings. The majority of “YouTubers” are online for entertainment. Remember that your goal is to sell. You may entertain, educate, and inform in your videos, but keep sales at the forefront of your marketing practices. With a little focus and some patience, you’ll have both a YouTube following and a thriving business!

Filed Under: Blog

How Can a Small Business Leverage Social Media?

October 18, 2021 by K-Kom

Social Media Marketing for Small Businesses

Many small businesses today wouldn’t be possible without social media. Social media can be used to spread the word, market your business, make sales, build a community, and more. The most popular medium for businesses (and the most business-friendly platform) is Facebook, but small businesses also use Instagram, Twitter, YouTube, TikTok, and others. If you have a small business, you might be wondering about the best ways to take advantage of social media. Here’s a guide to help!

Get the word out about your business, product launches, special events and more!

Get The Word Out

This is going to be your first task once you launch (or are preparing to launch) your small business. While this might be considered marketing, think of it as “pre-marketing”. You want to make a good first impression, especially when you have no one to put in a good word for you. Your first customers are your most important.

Create a business page on Facebook or special accounts on Twitter or Instagram. Invite all your friends and family to follow your business even if they’re not part of your targeted demographic. Everybody knows somebody. Your biggest supporters will be people you already know – whether they’re interested in your product or not.

Once you’ve got the fire spreading, the next step to leveraging social media is marketing!

Market Your Business To The Max

Social media is today’s most useful marketing tool for both small businesses and corporations. As a small business, however, you’re at an even better advantage. Many small businesses can get away with marketing through social media exclusively.

There are countless ways to do it! Posting regularly is the biggest thing. You want to keep reminding followers of your business. Just because they click that “like” or “follow” button doesn’t mean they’ll remember you forever. It’s up to you to keep the ball rolling.

also read: 10 Ways to Grow Your Social Media Presence the Right Way

Here are some more ways to get the most out of social media marketing:

  • Create ads. It has to be a great ad, however. You scroll past ads. I scroll past ads. We all do. That’s why your ad needs to be top-notch! Reel in your target demographic with just the right visuals and words. Get help from a professional copywriter if you need one!
  • Post videos. On Facebook, videos automatically start playing when someone scrolls upon it. Take full advantage of this with a killer intro! Upload professionally edited videos to YouTube and even join TikTok. Keep up with the current video-sharing trends!
  • Make memes. That’s probably a tip you’ve never heard before! There’s nothing wrong with a little humor – and people love it, too! This especially works if you’re targeting millennials and younger.
  • Take advantage of community marketing. Community marketing is when you allow your customers to share ideas, talk with one another about their experiences, and interact with you – the business owner – as a whole. This is a great way to get ideas and opinions, but it also makes customers feel valued and more likely to make purchases.

Sell Your Products Through Social Media

This is a very common practice – and an effective one. And it’s not just for multi-level marketing, either. For example, many boutiques display products through a post and name the sizes, colors, etc that are left. Buyers simply comment to claim a product. Then, through a private message, you can arrange pickup, delivery, and payment.

Selling on social media is quick and easy. It also inspires customers to be the first to jump on a sale before it’s gone.

Facebook Marketplace is a great place to sell your products free of charge.
Facebook Marketplace is a great place to sell your products free of charge.

You can also sell products by hosting live events. Just make sure people know the exact time you’ll be going live – and be sure to remind them again right before you do. This is also a great way to interact with your customers and get to know them!

What Else Can You Do To Leverage Social Media?

Business owners have gotten creative with social media over the years. Support a cause to build your reputation, hold special events and contests, and simply take advantage of the limitless reach you have! Although you’re a small business, you could get the world on your side if you wanted to.

learn more: social media marketing

Now that you know how to get the most of your social media marketing journey, it’s time to shine!

Filed Under: Blog, Social Media

Marketing Strategies for Corporate Businesses: Expectation vs Reality

September 7, 2021 by K-Kom

Marketing is a huge challenge for any business. Whether you’re a startup or have been running your business for a while, effective marketing is always changing. You may expect one result and get another, either positively or negatively. How can we know what to expect – and what not to expect? Let’s take a look at some different marketing tactics and their realities in the business world.  

Social Media 

Social Media Marketing can cover a wide range of channel options.

This strategy is a no-brainer in today’s world. Most people (most of your customers, at least) have at least one social media account. Facebook, Instagram, Twitter, and even YouTube are popular platforms for selling. However, if you’re just getting started with social media, there are a few key things to remember.  

Expectation: No one pays attention to ads on Facebook. 

Reality: People pay attention to good ads. It’s true that most people will scroll past ads on Facebook or other social media. That’s why you have to make the most of your advertising strategy. Focus on visuals first and foremost. Once you make them stop scrolling, have some enticing, clever copy that will convince people to click. There are plenty of books, resources, and agencies that will help you with online ads. 

Expectation: Your likes and follows correspond to sales. 

Reality: While follower count determines the reach of your business, it doesn’t guarantee the number that will actually buy your product. Social media presence alone isn’t effective marketing. Posting regularly, sharing testimonials, buying ad space, and making great videos will be sure to reel in more buyers. 

Cold Email Marketing 

Email marketing reaches all of your contacts fast and effectively.

Email service is the grandfather of digital communication. It’s just as relevant – if not more so – today than it was in the 90s. Most corporate businesses need an email campaign plan. You have 2 options: Cold email and “warm” email. While the latter goes to subscribers, cold emails are unsolicited and typically viewed as being “spammy”. However, when done right, you could have yourself a nice strategy. 

Expectation: Cold emails are always ignored and deleted. 

Reality: Cold emailing works when done with care. The worst mistake you can make is not knowing your recipients. By that, we mean having researched the person or company. Potential customers will appreciate seeing their name, a brief explanation of why they were chosen to receive the email, and how you can serve them individually. Automated cold emails are technically spam. Unique, thoughtful cold emails don’t have to fall under that category. You may want to assign someone to work on this full-time in order to produce individual emails. 

Traditional Marketing 

It’s even older than email marketing. It’s been around for generations, and it’s still as important as ever. We’re talking billboards, brochures, flyers, commercials, mail, posters, magazine ads – the works. The truly traditional way of marketing is costly, but it’s worth it. 

Expectation: Traditional marketing is a thing of the past, so it won’t increase sales. 

Reality: Is there a billboard you pass daily that is ingrained in your photographic memory? Maybe a restaurant ad telling you to turn off at the next exit? A catchy slogan? Which magazines do you skim through in the grocery checkout? Traditional marketing is everywhere. If it didn’t work, it would have long died out. Many members of the older demographic don’t use email or social media. If you’re looking to reach elderly folks (as well as younger), traditional methods are essential. 

Radio reaches people in many places like cars, work, and even in their homes.

Expectation: No one listens to the radio or watches cable TV anymore. 

Reality: According to a 2019 study by The Nielsen Company, 90% of Americans listen to the radio at least weekly. People still listen to the radio in their car, at work, and some people even listen at home these days. You’re not wasting any effort with radio ads. Cable and satellite TV are a little iffier, as consumers in those industries are declining. However, commercials still reach millions of people every day. You have an audible and visual advantage to really make your company shine.  

Conclusion 

No matter which route you go (or how many you choose), smart marketing will take your corporation to new heights. Consider your expectations of reality and turn them around for the good of your business. Creativity and confidence are key! 

Filed Under: Blog, Email Marketing, Inbound Marketing, Social Media

Ten Ways to Make TikTok Marketing Work For You

June 2, 2021 by K-Kom

TikTok

TikTok. A phenomenon. A treasure trove of content. And, for some folks, a little confusing. This global powerhouse began in China in 2016. It quickly escalated in popularity during the 2020 global pandemic. In fact, it was the third fastest growing company in 2020, second only to Zoom and Peacock. It’s now all over the world and available in 40 languages.

This app deems itself a “destination for short-form mobile videos.” Users can upload videos from 15 to 60 seconds long, include filters, add music and sound, and more. Young people are the most popular users who both browse and produce content. The videos tend to be in specialized areas and can be humorous, informative, instructional, galvanizing, or just plain silly.

If you’re a marketer, you’ve probably wondered just what this app can do for you, and how you can engage potential customers there. After all, TikTok has over 2 billion users globally and nearly 66 million in the United States alone. This means that, as we’ve realized with social media in the past, this form of social media is a great way to reach people with an interest in your product or service.

As with every new platform, however, there’s a learning curve. TikTok is an extremely unique app in that it allows for highly customizable video content, but it moves faster and behaves differently than other social media platforms. It’s also got a very different audience with different priorities, who are interested in engagement marketing rather than one-sided interactions.

So how do you make TikTok work for you?

After you’ve checked out TikTok and gotten a sense of the content that’s on there, you’ll have a good idea of whether it’s the right tool for your specific business. Then you can get to work!

Here are some tips and tricks you can use to help your company harness the power of this strange and wonderful app:

  • Start a channel for your brand. One advantage of TikTok is that your content can be seen by millions of people who don’t technically follow you. The app suggests content based on your past behaviors. So as a marketer, create a channel for your business, product, or service, and experiment with different kinds of videos. Similarly to Instagram, Facebook, and other social media juggernauts, there’s a certain kind of content that attracts attention. Get creative about the various things that can make your channel unique and keep users coming back.
  • Assess your demographics. If your product is aimed at senior citizens, TikTok probably isn’t for you. But if you’re looking to drive a much younger age group to your business, or develop a younger audience, TikTok is a perfect place to start. 80% of TikTok users are 16 to 34, solidly covering both Gen Z and Millennial users. Strategically think about how you’re going to engage that age group by learning what gets a lot of views. 
  • Work with influencers. As with previous social media platforms, TikTok has influencers galore, and they’re reaching that demographic you probably want: Young people who hold the purse strings of the future. Find an influencer (someone with a solid number of followers, preferably from your own community) who is interested in your business, and see how they might be willing to work with you.

  • Ask people who use your product to upload their own content. If you’ve developed a customer following for a product or service, see if your customers have TikTok and can upload fun videos about their experience. They can show themselves using the product or just discuss their passion for it.

  • Use #HashtagChallenges. #HashtagChallenges are one of the biggest and best ways to drive results. Plus, they’re fun and engaging. Start a #HashtagChallenge about your product or service, or something related to your business, then ask users you know and influencers to help your hashtag take off. For example, if you’re a fitness company, you could take a cue from #ThePushUpChallenge and see if you can get people to complete a fitness task on the app. If something picks up, your brand gets plenty of attention! Click here for TikTok’s recommendations for a great #HashtagChallenge.
  • Try advertising. This is a limited opportunity, because unlike other social media platforms, TikTok is not saturated with targeted ads. A carefully thought-out ad could gain attention, particularly if its entertaining and funny. Check out TikTok’s page for more information.
  • Aim for relevance, not numbers. The Facebook, YouTube, and Instagram worlds, have taught us to be motivated by likes, views, and shares. TikTok is different, particularly in the way you work with influencers. Someone with millions of followers probably isn’t going to elicit business for a mom and pop store. But if you find your niche of relevance, and a group of people who are interested in learning about what you do, you could have great success on the platform.
  • Learn what others are doing. As always, it’s best to check out the competition. Here is a list of brands that are doing a great job attracting attention – and business – on Tik Tok in 2021.
  • Work across apps. Using TikTok’s Fanbooster tool, you can put your creative videos to work on your other social media accounts. Instagram, Facebook, and others are becoming second homes for successful TikTok content. Plus, you probably have more followers there, and it will drive more followers to your TikTok account.
  1. Keep up with trends. As with all social media apps, the trends change. If you really want to be successful with TikTok, you’ll need to use it frequently, or hire someone to be in charge of it. This way, your content will continue to be relevant to your target audience and the community of users on the app.

No time to do all this extra work?

K-Kom is a full-service marketing agency with an emphasis on your digital success. Let’s grow your business on social media, and let your focus on what you do best!

Filed Under: Blog

How Effective Web Design Can Tell Your Brand’s Story

February 12, 2021 by K-Kom

Many brands are unaware of the importance web design holds when generating online traffic and telling your story to the world. Web design surely helps tell your brand’s story, but only if you use it the right way. Living in a digital world, it is crucial to use your website’s design to communicate your brand’s story. To help you out, we have mentioned below a few effective ways web design can narrate your brand’s story to everyone.

1. Create a Bold Logo

Your brand’s logo distinguishes you from others and helps people recognize your products or services whenever they see your logo in an ad or on social media. You’ll want to keep your logo as simple and unique as possible (Not easy, we know). Make sure people can easily see and understand what’s written if you’re adding wordings within the logo to help eliminate confusion. A typical website layout dictates that you must place your brand logo on the top left corner of your website as this is the most common area on websites today.

2. Use an Appropriate Color Palette

Depending on the type of business you’re running, you must use an appropriate color scheme that complements the purpose behind your brand. For instance, if you’re a luxury brand, you would want to use bold colors like black, gold, and silver. Keep your audience in mind when selecting a specific color. If you’re advertising your brand worldwide, you must use colors favored universally. Colors help build a specific mood and vibe around your brand; hence, you need to make sure you choose the perfect one.

3. Keep Your Content Structured and Direct

The first thing a visitor wants to see on your website is your brand’s purpose and the services or products you offer. Hire a content creator who can provide you with easy to read and concise information regarding the products and services, its uses, and unique selling proposition.

4. Add Images and Videos

You need to get as creative as possible with your web design so that you can perfectly tell the story of your brand. A good way to keep your visitors engaged when they see your landing page is by adding images and short video clips. Some people find it easier watching short clips than reading through a whole paragraph. You can also make a mascot for your brand and feature it on your website. This mascot can direct your visitors throughout your page and may even talk to them through short video clips.

Final Thoughts

By using these tips mentioned above, you can take your brand to places you never imagined it would reach. Web design may look relatively easy, but it requires a lot of planning and thinking. Make sure to hire an expert to get a visually compelling, easy to navigate web design that tells your brand’s story.

Filed Under: Blog, Branding Tagged With: Brand Marketing, Brand Strategy

7 Digital Marketing Tools that Will Continue to Evolve

May 27, 2020 by K-Kom

Digital marketing tools have become essential in order to lead the marketing game. These tools are always evolving and businesses have to grasp their use quickly to take advantage of them. However, among hundreds of such marketing software packages and applications, you have to find the ones that offer you the best value for their prices.

To help you with that, we have enumerated seven digital marketing tools that will continue to evolve to take your marketing strategy to the next level.

1.     Hubspot Marketing

HubSpot offers many useful tools that help entrepreneurs grow their businesses regardless of what stage they are at. All they need is to set up a web form and live chat software to capture leads. After that, they can send various email marketing campaigns, gather all the data into their CRM software and assess the behavior of the visitors.

From managing social media content to tracking messages and generating leads, the tool is an all-in-one solution for the marketers. The best part about this tool is that it is evolving with time with the introduction of features that facilitate better sales and improve inbound marketing.

2.     Proof Marketing Platform

The digital marketing tool connects to a website to use social proof to improve conversions on the site. It implements reviews, social proof messaging and videos that are geared to targeted customers when they visit the site. The tool is further boosting its features with hot streak notifications and live visitor count being a few examples that many brands can use to improve customers’ perception.

3.     MOZ SEO Tools

Moz provides an excellent selection of paid and free SEO tools. Marketers can perform page analytics keyword research, and backlink analyses by using MOZ.  Plus, it offers an excellent site-crawler feature. MozBar is evolving with its improved Chrome plug-in that can provide instant metrics for different WebPages at one click. 

4.     SEMRush Digital Marketing

SEMrush is an all-in-one tool for digital marketing that offers assistance with many tasks, such as position tracking, keyword research, and identifying different backlink opportunities. Plus, marketers can use this tool to do a technical and comprehensive SEO audit.

5.     Google Analytics Web Tracking

Looking for an advanced digital marketing tool that can help you get a ton of valuable insights on customer engagement with your website? Google Analytics is your go-to tool. You can explore this digital tool on Google Analytics Academy to learn about its ever-improving features.

6.     Canva Graphic Arts Suite

This tool is for marketers who like designing professional-level graphics. It helps them create infographics, CTA buttons, and images for social sharing.

7.     BuzzSumo

This research and monitoring tool can help marketers identify the latest trends and hot topics. BuzzSumo is an ideal tool for generating creative social media ideas, blogs, and high-performing content. It also identifies influencers and monitors brand performance. The paid tool is committed to bringing more innovative features to help customers rock their marketing strategies.

Bottom Line

Overall, the given digital marketing tools are perpetually evolving to provide ample opportunities for marketers to improve brand image among consumers. You have to pick the tool that best suits your business or use a combination of these to create a solid marketing strategy.

Filed Under: Blog, Inbound Marketing, Marketing in a Digital World, Marketing with Today's New Technologies

What’s the Secret to Rank at the Top in Google Search Results?

May 15, 2020 by K-Kom

Whether you are a startup or an established enterprise, improving the visibility of your business on the web is imperative to succeed. Most buyers these days prefer to start their research online before they intend to go to a retail location to make a purchase, and this isn’t limited to retailers, many buyers in the industrial sector start their prospecting through search engines!

According to a survey, 89 percent of people search online before making a purchase, even if they are buying from a local business. That means if an entrepreneur wants to attract valuable traffic and lead it to the relevant resources on the website, he or she needs to secure the top ranking on Google search results.

But it is vital to understand that there is no magic to conquer the rankings. The only secret that can help you soar high in Google searches is to employ effective strategies.

If you don’t know how to do it, we have you covered here.

The Secret to Rank at the Top of Google Search Results

Put Together Your SEO Strategy

The very first step to take is to put together the right and relevant SEO strategy. It is worth mentioning that companies fail with their marketing before even getting off the ground because they focus on the keywords that are either too broad, irrelevant,  do not get sufficient traffic, or are very competitive.

Remember that a focused keyword list is always broad, but it is essential to narrow it down through extensive research. You may be surprised by what you find, sometimes people find your business using terms you haven’t considered.

You can narrow the relevance and competition of broad keywords to incorporate specific services and local elements. For instance, instead of using “marketing,” you can go for “inbound marketing” or “digital marketing.”

Make an Ongoing Web Content Strategy

“Do not let your website get stale” was the key message Google put out when it updated the Panda algorithm in 2011.  That means the search engine rewards the websites that continually improve their content, grow the number of resources on web pages, and improve relevancy.

Therefore, you must build your website better over time to improve its search engine rankings. You can keep the website fresh by adding informative content, tools, and resources to help your visitors navigate and stay longer on your website.

Optimize for Focus Keywords

Keep in mind that each page of your site needs to incorporate some critical optimization components. Each page should stick to one main term or topic, this helps Google understand the content of each page without getting confused about the purpose of the page. So make sure your web pages contain and address the following elements with focus keywords.

  • 70 characters page title
  • Alt Text
  • H1 and H2 title text
  • Meta description of at least 155 characters
  • Content keywords at least once with included variations as necessary

Bottom Line

All in all, from building a solid strategy and implementing it effectively to keeping up with the Google algorithm to make a significant adjustment, you need to do a lot to rock the ranking game. In the end, make sure that you stick to the best SEO practices once your website has ranked high to maintain your ranking.

Filed Under: Blog, Google, Inbound Marketing, Search Optimization, SEO Tagged With: Google Ranking, Google Search

Why Digital Marketing is Important for Your Business

May 29, 2019 by K-Kom

You want your business to reach more people. But it becomes harder with people having exposure to so much information out there. How would your message reach people going through the clutter and chaos of information? How do you ensure you’re not lagging in the marketing game? You must come up with better ways to deliver your message and advertise your services/products.

The digital age we live in calls for digital marketing. Whether you run a big business or have a small startup, digital marketing is a necessity rather than an option. Here is why you need digital marketing to get your business going:

Reaching Your Target Audience

The main reason digital marketing is a ‘must-have’ for your business is it targets a specific audience. Advertising through television, newspaper/magazines or other channels is not as effective in targeting the audience as digital marketing. Digital marketing tools help you deliver your message to your main audience. Search advertising (Google Ads, Bing Ads, etc.) is a digital marketing method for targeting specific demographics. You can target people based on interests, profession, education level, or buying behavior, i.e. identify people who are most likely to buy your products.

Cheaper and Affordable Marketing

Digital marketing is cheaper than traditional marketing methods. The cost per lead (CPL) is much lower with digital marketing. In many cases, a social media campaign or a website ad can advertise your business to a larger populace, at a fraction of the cost of a TV advertisement. Digital marketing is hugely beneficial in terms of affordability for small businesses and startups.

Creative Marketing

Digital marketing allows you to be more creative with your marketing campaign. Your website and advertisement brochures should have the following characteristics to attract customers:

  • Unique and eye-catching logos
  • Innovative forms of texts and buttons
  • Catchy phrases and tag-lines to target a specific audience
  • Creative visuals and graphics

Advanced Analytics

You have to analyze how well your business marketing is going. You can’t have an exact idea of the reach of a TV ad, but digital marketing allows you to know how the audience interacted/engaged with your ad by answering these questions.

  • Whether they found it appealing enough?
  • Did they share it with someone?
  • Did the ad lead to a sale or not (convert)?

You can even analyze your audience based on how they interacted with the ad. You’ll know who’s more interested in your ads and learn how to better tailor your creative techniques towards your target audience. You’ll also learn which type of websites they’ve visited, and how that lead them to your website.

Increased Revenues

With effective digital marketing tools, your sales increase, (along with your profit). According to Google surveys, companies with digital marketing have better revenue growth expectancy by 2.8% annually.

Get Your Business Going

Digital marketing is more convenient, affordable and profitable than ever. You can target potential customers and directly affect the bottom-line. Your business needs digital marketing to reach out and sell better than your competitors. We can help get your business booming, stand out among your competitors with our fresh new marketing ideas that are sure to convert your leads.

Filed Under: Blog, Marketing in a Digital World, Marketing with Today's New Technologies, Web Tagged With: Analytics, Creative Marketing, Digital Marketing

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