How do we come up with ideas?
Being creative is all good fun, but it must be aligned with meeting your business goals and marketing objectives. Creative campaigns must also support your brand’s position from your customers’ perspectives. By the way… Do you know how customers perceive your brand? We can steer you towards ways to keep tabs on that.
Creativity comes from having lots and lots of ideas. Using our experience, we sift through all of them to deliver the most effective solutions that fit your brand, your needs, and your budget.
Creativity can be applied to any component of a customer’s project:
- Animated banners
- Copywriting or content updates
- Corporate presentation
- Email or press releases
- Facebook campaigns
- Logo development
- Photography
- Product literature/flyers
- Video production
- Website creation or redesign
What is brand positioning?
Your brand resides in the hearts and minds of customers, clients, and prospects. Your brand position is an evolving integration of all their experiences and perceptions. It’s important to realize that you can influence some of these, but others you cannot.
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
For over 30 years, we’ve churned out simple to complex concepts and marketing products. Our creative ideas have ranged from basic corporate logo redesigns… through robust, integrated annual marketing campaigns.
We will always build our ideas around your type of business, industry and message while focusing on your objectives, target audience and budget. It all starts with listening to what you want.