KKom, Inc.

Serving Milwaukee's Web Marketing, Design, SEO, Social Media, Direct Mail and Color Printing needs for over 22 years

Analytics

Why Digital Marketing is Important for Your Business

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You want your business to reach more people. But it becomes harder with people having exposure to so much information out there. How would your message reach people going through the clutter and chaos of information? How do you ensure you’re not lagging in the marketing game? You must come up with better ways to deliver your message and advertise your services/products.

The digital age we live in calls for digital marketing. Whether you run a big business or have a small startup, digital marketing is a necessity rather than an option. Here is why you need digital marketing to get your business going:

Reaching Your Target Audience

The main reason digital marketing is a ‘must-have’ for your business is it targets a specific audience. Advertising through television, newspaper/magazines or other channels is not as effective in targeting the audience as digital marketing. Digital marketing tools help you deliver your message to your main audience. Search advertising (Google Ads, Bing Ads, etc.) is a digital marketing method for targeting specific demographics. You can target people based on interests, profession, education level, or buying behavior, i.e. identify people who are most likely to buy your products.

Cheaper and Affordable Marketing

Digital marketing is cheaper than traditional marketing methods. The cost per lead (CPL) is much lower with digital marketing. In many cases, a social media campaign or a website ad can advertise your business to a larger populace, at a fraction of the cost of a TV advertisement. Digital marketing is hugely beneficial in terms of affordability for small businesses and startups.

Creative Marketing

Digital marketing allows you to be more creative with your marketing campaign. Your website and advertisement brochures should have the following characteristics to attract customers:

  • Unique and eye-catching logos
  • Innovative forms of texts and buttons
  • Catchy phrases and tag-lines to target a specific audience
  • Creative visuals and graphics

Advanced Analytics

You have to analyze how well your business marketing is going. You can’t have an exact idea of the reach of a TV ad, but digital marketing allows you to know how the audience interacted/engaged with your ad by answering these questions.

  • Whether they found it appealing enough?
  • Did they share it with someone?
  • Did the ad lead to a sale or not (convert)?

You can even analyze your audience based on how they interacted with the ad. You’ll know who’s more interested in your ads and learn how to better tailor your creative techniques towards your target audience. You’ll also learn which type of websites they’ve visited, and how that lead them to your website.

Increased Revenues

With effective digital marketing tools, your sales increase, (along with your profit). According to Google surveys, companies with digital marketing have better revenue growth expectancy by 2.8% annually.

Get Your Business Going

Digital marketing is more convenient, affordable and profitable than ever. You can target potential customers and directly affect the bottom-line. Your business needs digital marketing to reach out and sell better than your competitors. We can help get your business booming, stand out among your competitors with our fresh new marketing ideas that are sure to convert your leads.

Analytics and Measuring Your Offline Marketing Efforts

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Digital marketing has become a must for many companies, especially the ones that have built a presence solely online without any sort of physical store at all. With this development has come some fantastic ways to measure marketing success vs dollars spent – marketing ROI – without the need to question which half of the budget is working and which isn’t! Of course while all of these measuring techniques are great, it’s not to say we can or want to completely abandon traditional marketing, as it can be hugely effective based on your industry and target audience.

In fact, as far as you’re aware, all that money spent offline can be having a direct influence on your online success. With an average 1.7% conversion rate online, producing your comfortable $1 million profit, wouldn’t you like to know what’s happening with the other 98.3%? Yes, a few of these visitors inevitably ran away after seeing your site, but certainly (or hopefully) not the majority. What if these “multi-channel interactions” add up to $3 or $4 million in value?

Unfortunately, there currently isn’t a key to link people to a personal ID when they buy something at a store and online, so instead we use some tricks here and there to measure…

Measuring Marketing Effectiveness

Digital Marketing Coupons and Promos

Create unique (single use) coupons, prices, and promotions within your digital marketing,

  • Set-up redemption tracking in your offline channels, whether that’s a phone call or at your store(s).
  • Targeting ideas for these offers include only sending them to repeat site visitors, people within a certain geographic area, offering them at certain hours or days of the week, and for certain products/services.

Rewards Card

A more simplistic way to track individuals’ activity online and offline would be to offer a rewards card that they would use in the store and online.

Email Marketing

Create an email campaign to customers in specific areas, drive them to your website to learn more, and see if that causes an increase in store visits. Or tailor a specific message in your PPC campaigns, and measure the impact on your site and in store or through phone calls.

Experiment

If you have newspaper inserts with ads or coupons, try stopping those for a week or two and replace them with online digital banner ads targeted to the geographic reach of the newspaper, and see what changes you detect in sales, if any.

On-Exit Survey

One last thing that is sometimes overlooked – just ask your customers what you want to know! Implement a survey that pops up as they go to exit the browser with simple questions asking their likelihood to buy offline or visit a store. They will tell you. Better yet, send an email blast twice a year with a survey asking more detailed questions so you can keep track of how your company is doing as a whole.

 

If you’re interested in learning more about measuring your marketing success and save yourself a pretty penny, or would like to partner with an experienced digital marketing agency with real world capabilities as well, please contact us and we will be happy to have a conversation with you! We specialize in B2B marketing but have experience in B2C marketing as well!

 

Read more about tracking conversions.