Corporate blogging used to be far simpler than it was a few years ago. Posting a few tips or advice related to your niche was generally enough to increase traffic to your product or service website. Now it’s a lot more competitive. To produce quality content, it’s often best to have a real understanding of […]
Blogging
Corporate Blogging Best Practices Part 2
In our previous post we started with developing personas for your blog audience, planning out content, and ways to do research that would help to round out your corporate blog strategy. Let’s continue the list into a few more areas which are also very important to ensure your blog is worth the time being put […]
Corporate Blogging Best Practices: Part 1
What is a corporate blog? Simply, this is a blog written and used by a business or organization to further its goals such as increasing sales and customer loyalty. According to a survey, websites that provide an active blog have 55% more traffic coming to their site. But you can’t write just any old thing and […]
How to Improve SEO With a Blog
First let’s answer an important question: what is a corporate blog, and why does it matter for your business? Corporate Blog Definition A corporate blog is essentially a blog (discussions or informational-type articles posted on a website) created by a business for the purpose of educating clients, other industry professionals, or describing products or services […]