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Google News

Google News: Confirmation of Core Algorithm Update

March 15, 2018 by K-Kom

What has been suspected for some time now, with lots chatter across the web, website managers complaining about their sites’ very sudden and dramatic drop in Google search results, Google has released an official statement confirming various updates.

Here’s what they said:

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

As K-Kom always says, content is the best way to get your website rankings to improve over time. Stated by Google, if your website was one which dropped in the rankings, it’s not because your site is “bad”. It just means others previously ranking under you are now being rewarded properly, so perhaps you now have a more accurate sense of who your competition really is.

What is a “broad core algorithm update”?

Google releases one to two small updates every day, some are noticeable while most are not, and these are generally not announced. The broad core updates only happen a few times per year and are thus much more significant. In the past, these have seemingly been for targeting low-quality results so the “cream” could more easily float to the top.

This update, however, was specifically stated to give good sites that were not previously recognized, some ranking juice. We need to keep in mind, Google’s main goal is to present its users with the best possible answers to their search questions, so each algorithm update is likely with that end goal in mind.

The areas most relevant to SEO right now are the goals of understanding user intent and understanding content. As Google becomes better at understanding these things, your business better is right along with them, giving your customers exactly what they’re looking for on your website.

So while SEO has often been about putting the best-searched terms into your website, now it seems to be shifted into solving real problems your site visitors want solved. If you can make this shift, you’ll be on your way to great rankings.

If you want to learn about the nitty-gritty, here is a research paper done by Google about query expansion.

Concerned about your website ranking? Contact us today to see what can be done to help you rank above your competition and get back in the digital game!

To stay on top of Google announcements like this one, follow @searchliaison on Twitter

Learn more here

Filed Under: Blog Tagged With: Google Algorithm, Google News

Search Engines are Changing + New Google App

January 30, 2018 by K-Kom

Google

Search engines are changing. SEO is not dead; it’s evolving with search. Google pushes updates out almost daily, and as the most advanced AI continues to learn and improve, the task of search engine optimization becomes more difficult. A few years ago, everyone could call themselves SEO experts, but those days are gone and with the changes comes the need to be better at marketing as a whole, which is not necessarily bad.

Search engines are forcing business owners and marketers to understand their target audiences at a deeper level than ever before, to answer tough questions that people want answered. If you can do that, your business will profit.

Thinking about the brand as a whole helps create a message that speaks to people in a more focused, and perhaps more human way.

What does it mean to think about brand as a whole?

What type of message and values do you want to be known for? Make this as clear as possible and find the best ways for your work to demonstrate this in a consistent way.

Consider the buyer’s journey:

  • Awareness: a prospect looks for a product or service based on their needs/wants. What kinds of questions are they asking themselves, and can you provide the answers?customer lifecycle
  • Consideration: they do some research and discover your brand and competitors, considering all the possible choices. Do you stand out in significant and positive ways in the marketplace?
  • Decision: they determine which choice best suits their needs and make the purchase. Did they choose you, and if not, what are your competitors doing better?
  • Customer Loyalty: depending on your business, this could be the most important part. Have the resources and preparedness to offer your customers support, answer questions, and do whatever it takes to ensure their experience is superior to any of the others they could get in the market?

On that note, search engines are looking for positive signals about your brand from other people. This includes testimonials, comments, questions being answered, your content being shared by other businesses or individuals, etc.

On another note, because search engines like to see positive signals about your business, it’s fair to say they do not like to see negative signals. This can include a variety of things, but one which has not been proven yet, is negative brand mentions on the web. There have been instances where businesses had something negative happen that resulted in bad press, and coincidentally their rankings were affected negatively shortly thereafter. So if you’re getting bad reviews, take the time to follow up with those people and take care of their issues or misunderstandings (even better if this can be done online for others to see).

GOOGLE UPDATE: an app called Bulletin is in the works, for the purpose of publishing hyper-local news and community-focused content where it can be easily found, including on Google search results. This could be beneficial for uncovering events and stories that miss local press coverage. Learn more here

Filed Under: Blog, Google Tagged With: Google, Google News, Search Engine Marketing

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