KKom, Inc.

Serving Milwaukee's Web Marketing, Design, SEO, Social Media, Direct Mail and Color Printing needs for over 22 years

Marketing Checklist

Time For a Marketing Checkup

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Have you had a chance to check your marketing progress for the year? We’re already flying through third quarter, so it’s a good idea to see if you’re on track with your goals, and determine what needs to change to ensure you meet your financial goals for last quarter to finish the year strong.

Compare Benchmarks to Your Real Numbers

Bring together all the benchmarks you set for yourself and all the results from any campaigns or experiments you ran that have finished. Are you on track? Did some exceed your expectations? Did some fail miserably?

Maybe you made your goals too vague like “increase brand awareness”. If this is the case, here are some guidelines to make specific goals that can be measured more effectively, SMART goals:

Specific

Define as much is possible, eg. who is involved, what needs to be accomplished, where it will be done, why it needs to be done (reason, purpose), and any constraints or requirements that exist.

Mesasurable

Can progress be tracked and the outcome measured? How much, how many, how will it be known that the goal is accomplished?

Attainable

Is the goal reasonable enough to be accomplished? How so? It should not be out of reach or below standard performance.

Realistic/ Relevant

Is the goal worthwhile? Will it meet the needs of the company? Is it consistent with other goals established and does it fit with immediate or long term plans?

Timely

Include a time limit. “I will complete this step by 1 April 2018”. This helps to establish a sense of urgency and prompts better time management.

Adjust goals and strategies accordingly, figure out what problems need solving and solve them before you spend any more marketing budget! Then continue on your way to growing your business.

Collect Some Qualitative Data

It’s important to know if your customers are happy, if salespeople are hearing specific complaints, and/or compliments on anything in particular. Same with customer service. What types of reviews are people leaving on your Google My Business or social media channels?

Are people saying nothing at all? If that’s the case, reach out and ask for reviews, send out surveys, put a short easy survey on your website to answer questions you’re curious about that could help the business move forward.

What to Do Now

Once you have some diagnosis for what you’ve done well and what you need to change, start doing it! But if you begin changing things, make sure to only change one major thing at a time if you’re experimenting, so you know what’s really working and what isn’t.

B2B Branding Checklist: Implementing Your Brand Strategy

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So far we’ve brainstormed your business goals, figured out what you want your brand to stand for, we’ve built your B2C or B2B brand strategy, and now it’s time to implement!

Let’s recap the other steps so you can check them off as you read:

⬜  Determine your business goals for:

⬜  This year

⬜  Next year

⬜  5 year plan

Don’t be afraid to be specific. The more diligent you are with this step, the faster the business will grow and the more profitable you’ll be. Share the goals with everyone in the company. They’ll create drive, something specific to work towards.

⬜  Determine the areas your business already has some strength in. What service or product offers customers the most value?

⬜  Define your ideal target audience personas. Once again detail is key! Even if you discover later on that they’re not spot on, you can always adjust and improve as you go. Don’t forget to focus on increasing your visibility and positive reputation.

⬜  Target the industries that appear will provide the most promising long-term business. This may apply more to B2B business growth, but do some market research and see what the outlook is like.

⬜  Determine who will be in charge of doing the social media domination and who will execute your killer content strategy. Don’t forget about your industry expert development!

⬜  Put measurement tools in place to track all your progress (or non-progress). This can include your email list, social media progress, leads, keyword searches on targeted terms, etc.

⬜  Regularly review each of these steps, once per month and per quarter is ideal, to make sure you’re doing what you said you would, things are going according to plan, and that you’re on track to reach your goals.

⬜ Lastly, do a yearly review of the strategy as a whole and the results that were achieved because of it. Determine if something similar should be planned for the next year or if coming up with some new ideas is necessary.

 

To get your B2C or B2B branding underway, contact K-Kom, Inc. and we’ll be glad to answer all of your questions. We also offer digital printing services if you’ve thought about printing, for example, a restaurant menu or full-color brochure.

Thanks for your time and we look forward to working with you!

 

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