Every business that wants to thrive for many years to come will do so more successfully if values and goals are clearly written and understood by everyone within the company. If everyone knows the real meaningful reasons behind why the business exists, it will provide added motivation and purpose to the work being done. When the people care, it shows through to customers and the community.
The people of K-Kom Marketing live and work by certain values and we keep a few important success factors in mind while we do what we do.
5 Factors for Success
1. Integrity
Always be honest. Period.
2. Discipline
Utilize and hone self-control.
3. Hard Work
Work, not necessarily harder, but better and more efficiently, and constantly gain new skills and improve existing abilities to be better this year than ever before.
4. Social Skills
Work easily (and pleasantly) with others while also effectively communicating. Take time to learn how to improve communication skills.
5. A Supportive Team
This is important at work, and especially at home. A supportive environment is crucial for anyone to do and be their best everyday.
9 Important Values for Marketing & Branding
Be Unique
Be somehow different from your competitors and make sure it’s in a way that is relevant and important to your clients.
Be Consistent
Do what you do, but be consistent about it. From service or product quality control to posting on social media, to customer service. Be that company that people can rely on in an unreliable world.
Be Focused
Determine the focus of your business, while not boxing yourself into a tiny niche without the ability to logically expand products or services later.
Have a Personality
There’s nothing worse than a business that is just that – a business – untouchable by customers and voiceless. If customers feel you’re above them or unreachable, all personal touch is gone and so is any reason to be loyal to your brand.
Be True to Yourself
Ie. what your company stands for. If you say one thing and do something contradictory to that, people will lose respect for your brand, see you as inconsistent and will more likely move on.
Respect Branding Boundaries
Don’t cross categories. Expand your products or services in a way that makes sense to the categories you’re most skilled in and which are most profitable.
Word of Mouth
No matter how much marketing you do, word of mouth will always bring in the best customers. People trust people more than businesses, especially if they’re people in their inner circle.
Be Committed
This applies to you as a business owner most, but also to your employees. You all need to be committed to the business, motivated, and excited to see your goals come to fruition.
Branding is Discipline Not a Science
Stick to your guns, especially if you know what you’re doing will work in the long run. If you’re tempted to take the business in a completely different direction, step back and think about it. Sometimes pivots are 100% necessary for a business’ survival, but changing an already successful business model can potentially destroy it.