KKom, Inc.

Serving Milwaukee's Web Marketing, Design, SEO, Social Media, Direct Mail and Color Printing needs for over 22 years

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Why Digital Marketing is Important for Your Business

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You want your business to reach more people. But it becomes harder with people having exposure to so much information out there. How would your message reach people going through the clutter and chaos of information? How do you ensure you’re not lagging in the marketing game? You must come up with better ways to deliver your message and advertise your services/products.

The digital age we live in calls for digital marketing. Whether you run a big business or have a small startup, digital marketing is a necessity rather than an option. Here is why you need digital marketing to get your business going:

Reaching Your Target Audience

The main reason digital marketing is a ‘must-have’ for your business is it targets a specific audience. Advertising through television, newspaper/magazines or other channels is not as effective in targeting the audience as digital marketing. Digital marketing tools help you deliver your message to your main audience. Search advertising (Google Ads, Bing Ads, etc.) is a digital marketing method for targeting specific demographics. You can target people based on interests, profession, education level, or buying behavior, i.e. identify people who are most likely to buy your products.

Cheaper and Affordable Marketing

Digital marketing is cheaper than traditional marketing methods. The cost per lead (CPL) is much lower with digital marketing. In many cases, a social media campaign or a website ad can advertise your business to a larger populace, at a fraction of the cost of a TV advertisement. Digital marketing is hugely beneficial in terms of affordability for small businesses and startups.

Creative Marketing

Digital marketing allows you to be more creative with your marketing campaign. Your website and advertisement brochures should have the following characteristics to attract customers:

  • Unique and eye-catching logos
  • Innovative forms of texts and buttons
  • Catchy phrases and tag-lines to target a specific audience
  • Creative visuals and graphics

Advanced Analytics

You have to analyze how well your business marketing is going. You can’t have an exact idea of the reach of a TV ad, but digital marketing allows you to know how the audience interacted/engaged with your ad by answering these questions.

  • Whether they found it appealing enough?
  • Did they share it with someone?
  • Did the ad lead to a sale or not (convert)?

You can even analyze your audience based on how they interacted with the ad. You’ll know who’s more interested in your ads and learn how to better tailor your creative techniques towards your target audience. You’ll also learn which type of websites they’ve visited, and how that lead them to your website.

Increased Revenues

With effective digital marketing tools, your sales increase, (along with your profit). According to Google surveys, companies with digital marketing have better revenue growth expectancy by 2.8% annually.

Get Your Business Going

Digital marketing is more convenient, affordable and profitable than ever. You can target potential customers and directly affect the bottom-line. Your business needs digital marketing to reach out and sell better than your competitors. We can help get your business booming, stand out among your competitors with our fresh new marketing ideas that are sure to convert your leads.

Website Problems That Will Scare Away Your Customers

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Your website is one of the most important parts of your marketing efforts and can be the foundation for your entire business if you provide services, do business around the world, or run an e-commerce company.

Website visitors are easily frustrated and “bounce” or leave if something doesn’t load fast enough or if a shopping cart is too difficult to figure out. In fact, over 70% of carts on average are abandoned with items not purchased, according to Baymard Institute.

Here are a few elements you will want to ensure your website has in place to keep your potential customers interested, informed, and transforming into loyal clients.

Excellent Mobile Experience

With everyone using their phones more and more often, having an excellent mobile website is crucial to gaining new customers or ensuring users spend enough time on your website to complete the tasks you leave for them, whether that’s to purchase something, read a blog, or sign up for the newsletter.

More than half of all internet traffic now comes from phones, and more than half of those make a purchase from their phones. Other screen sizes are being used as well, so having a responsive website is the most efficient option to accommodate everyone.

Minimal Advertisements

It is a good idea to create a road map for website users to guide them to the actions you want them to complete. This can be accomplished with pop-ups, alerts, and other attention-getting strategies. But, once the website crosses the line and becomes annoying, this will be a reflection of your brand name, and people will leave. Interrupt their experience as little as possible, and only do so for important actions.

If you make your money through advertisements on a content-based website, again don’t be annoying. Advertisements slow the website down and are a nuisance to look at while trying to read. Keep it classy!

Clean, Streamlined User-Friendly Design

Everyone thinks differently, and many will not figure out what you want them to do on your website unless you make it very simple and obvious. It is your job to guide them through the conversion process, and ensure every step along the way is quick and painless. Use mouse heatmaps and analytics to see where the highest percentage of users are dropping off the site.

The user interface (UI) is incredibly important, but none of it matters if the website itself breaks easily. If you have a shopping cart, for example, make sure the application works well all the way through the transaction and payment. Check and double-check important buttons for newsletter signups and forms.

Fast Load Speed

There is nothing better to turn someone away from your website than slow load times. If your website takes longer than three seconds, nearly half of all users will give up immediately, and potentially find your competitor’s website instead. Site speed and performance are a top priority for any business who wants to attract new customers.

Does your business website meet all of these points sufficiently? Contact K-Kom today to find out what you can do better to ensure you’re not missing out on hundreds (or even thousands) of potential sales.