I think it’s safe to say that having a great brand is the goal of every world-class business out there today. So what defines a strong brand, and how do you know if your business is on its way to worldwide success or will be eaten alive this year by the local competition? No obvious […]
B2B Branding
B2B Branding: Developing a Brand Strategy
As consumers, we have our own experiences with different brands…McDonald’s…Green Bay Packers…Toyota. The mention of a name, the smell of a french fry, the last game that caused a team not to go to the super bowl… all of these things bring thoughts to our minds – positive, negative, maybe a little of both, hunger, […]
B2B Branding Checklist: Implementing Your Brand Strategy
So far we’ve brainstormed your business goals, figured out what you want your brand to stand for, we’ve built your B2C or B2B brand strategy, and now it’s time to implement! Let’s recap the other steps so you can check them off as you read: ⬜ Determine your business goals for: ⬜ This year ⬜ […]
B2B Branding: Understand Your Brand
Business branding has long been important for some companies, and an afterthought for others. Those that have successfully reached a global level have been putting branding at the forefront of their business efforts. But why? “We have a nice name and logo, we sell stuff, and you know, we’d like to sell more. What else […]