Having a professional presence on social media is almost a necessity these days, and while most often we hear about B2C companies engaging with their customers on social media, more and more business professionals look towards these platforms as a source for news, recommendations, and networking. So even a B2B focused company can reap great […]
Social Media Marketing
The Benefits of Having a Pro Manage Your Brand on Social Media
For large and small businesses, with the semi-new popularity of brand management comes skepticism and question as to whether or not it’s really as important as some businesses make it out to be. But for any of the globally-successful names that come to mind right away, they would tell you that yes branding is incredibly […]
What Types of Marketing Does My Business Need? Part 2: Social Media
Social Media Marketing The following is a graph showing Google’s volume of searches for “social media marketing”, compared to “TV advertising” just as an example, over the last five years. Social media marketing has recently been increasing in popularity (minus the dips between Christmas and New Year’s), while TV advertising has slowly been losing ground. […]