KKom, Inc.

Serving Milwaukee's Web Marketing, Design, SEO, Social Media, Direct Mail and Color Printing needs for over 22 years

Website Content

SEO Content Strategy Tips to Massively Increase Website Visits

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Content strategy makes up a large portion of your SEO needs. The top three ranking factors as of today are reviews, links, and fresh, quality content. It might be tempting to throw together a few articles and share them on social media, but anyone (including your competitors) can do that just as easily. So planning out a strategic approach is not only important, it will set you apart from the crowd and place you as an expert in your chosen field.

A strategic content plan should start with:

  • Prioritizing topics and themes that will be easiest to rank for.
  • How best to link to other pages of your website within each blog article.
  • Using these topics as an opportunity to link to non-competing but respected individuals or companies and form relationships with these people.
  • Regular upkeep and maintenance of existing website content so it stays relevant.

Easy Keyword Ranking

First thing’s first – what topics do you want your blog or news section to cover? Write down as many ideas as you can to start. Then we will use some tools to determine where the best place to start is.

Using the Keyword Planner in Google AdWords, you can type in your first topic, and a list of related keywords will be generated. You’re looking for keywords or phrases that have a high search volume, will provide value to your audience, and have a low difficulty or competition rating. There is also a tool on SEMRush called “Keyword Difficulty” that can be used in the same way to find these “sweet spot” keywords.

You can also type them into Google yourself and see what businesses are ranking on page one. If you see nationally known brands, you’re going to have a tougher time than with keywords that have small or lesser-known companies on page one.

Internal Linking

As you write, it’s important to link to relevant pages within your website that talk about your products or services. The point of content is to eventually lead to more sales right? You don’t want to come across as pushy or salesy, but when it’s appropriate and makes sense, linking to those conversion pages is a must.

Content Layering

Another helpful strategy is to mix it up between very specific, niche topics and more broad topics that pertain to a larger audience while still being relevant. Other businesses will be able to link to your articles more easily if they’re not so niche, and this could set you up to expand your services down the road.

Is Your Topic Linkable?

Google sees websites as more trustworthy and as an authority when other websites link to them. So, putting content onto your website that people will like enough to share is something to always keep in mind.

Website Content

  • Does your topic receive a good number of searches per month?
  • Do the top results have a lot of other sites linking to them? (if not, you probably won’t get much action either)
  • If they do, what kinds of sites are linking to them? Would those link to yours?

Another thing you can do is look at the top ranking articles, find one you know you can improve on with better formatting, photos, or new research, then contact the people who have already linked to similar content and see if they would be willing to link to yours.

Maintenance on Existing Content

Keeping your existing content updated and relevant can add major value to your website. Even going back and creating a video based on the same content can attract more people and links to your business.

To see this strategy in more detail, visit SearchEngineLand.com.

6 Things Your Business Might Be Doing Wrong Online

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Your business’s online presence is more important than ever. 36% of shoppers say they find new businesses using internet searches.

So here are some things you want to make sure you’re NOT doing so you, your revenue, and happy repeat customer base can continue to grow!

Not claiming your digital properties

When you start a business, there are certain legal steps you take to set it up. With the internet, you should now do the same with various platforms that customers use as a way to build trust with a new company/brand.

Not only this, if you have competitors with similar names, they can easily claim these for themselves so they will pop up when people search for you. This may lead to confusion and a loss of potential customers.

First steps: claim your business’s domain name, and your business name on platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Obviously you may not have an immediate use for all of these, but you can place the profiles as private so they don’t sit unused, and pull them out when you have some ideas for them.

Lots of typos and bad grammar

While not everyone notices or cares about typos and grammar errors, it looks incredibly unprofessional especially to consumers who do notice. Especially on your website, this will reflect on the value of your business and ultimately hurt you to some degree. Another set of eyes before you publish content, or even using a professional copywriter can do wonders for maintaining a positive brand image.

Never responding to comments (esp. bad reviews)

One of the main purposes for social media is to interact with customers and create a real community if you want to improve brand loyalty.

As well, many people now look at reviews and comments to gauge whom they should give their business to. Besides collecting great reviews from people and encouraging customers to create content with your brand, if you have a few bad reviews coming in, you need to address those immediately, positively, and publicly if the reviews are public. Everyone and every business makes mistakes. It’s those companies who admit to their mistakes and do their best to fix them that become loved by their customers and stay in business for years to come.

Having unused social media accounts

Social media is a fantastic way for B2B and B2C companies alike to enjoy free marketing and networking with relevant digital audiences. Search engines like Google also look favorably on brands that interact on a regular basis on these channels.

However, when customers come across unused profiles, or out-of-date posts at the top, they may think you’re no longer in business, or look for a competitor that looks more favorable.

Your website is not mobile-optimized

Besides that Google itself now looks at this as a pretty major factor for search results ranking, many people are very mobile now. If you have a terrible mobile website that is frustrating and slow, people will leave within seconds to look for a competitor who has a website that is functional and will give their business to them, even if you have a better service or product.

Make sure you test your site on your phone, ensure photos are the right size, everything loads the way you’d like, contact or buying buttons are very clear and easy to use, etc.

Lots of poor quality photos

While having compressed photos is important for fast website loading speed, having grainy, distorted photos looks unprofessional. Make sure you’re using a decent camera (most smartphones these days are just fine). Our brains process images 60,000x faster than text, so if people see bad photos first, you might lose their attention more quickly than you’d like.

For social media channels, make sure your photos are the recommended dimension for the space they will be placed (profile picture, cover photo, etc).

Avoid these easy-to-fix mistakes, and your business and brand name will continue to thrive!

Why Quality Content is Important

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Many people these days are after a good experience, to be entertained or to learn something valuable and relevant to their lives. Does your business provide this added value?

Why Quality Content is Important

With the increasing levels of competition in the marketplace and decreasing levels of customer loyalty, making conversation on social media and sharing quality content can build trust with your current and potential clients and actually create a stronger bond and loyalty that can, if you truly care about your customers, create a community.

People have an inherent intrigue for stories and desire to be part of something larger than themselves. If you can successfully build this over time, you will not only enjoy the community yourself, but your business will thrive for years to come.

Quality Content Matters

We as consumers can sense when someone cares about what they’re doing, and when they’re simply selling to make a buck. Throwing some sub-par content together will not cut it. No one will look twice, or they’ll unsubscribe. This may even impact the trust they have for you. Here are some general guidelines you can follow:

  • Relevant: everything must be both relevant to your business and what you offer, as well as to the interests, questions, and problems your customers have.
  • Unique factor: take your own pictures, and write about industry know-how that no one else is talking about online
  • Quality / Authority: show your knowledge off with tips and tricks of the trade; show off the time you’ve been in the industry especially if it’s more than any of your competitors.

So, how do you know if after all these efforts that it’s worth it? If it is truly great, people will share it over social media. They will comment on it. Even better, if people link to it directly from your website, this can be extremely valuable.

Craft a strategy, stick to a timeline, interact with current and future customers, and you’ll be on your way to a continuously growing business. If however you’re like most business owners and have no time for anything extra, contact K-Kom and we’ll be glad to build great content that’s right for you!