Updated June 2018
Everyone is talking about SEO these days, also known as search engine optimization.
It is the methodology of strategies, techniques, and tactics used to increase the amount of visitors to a website by obtaining a high rank in the search results page of a search engine like Google, Bing, and Yahoo.
Some companies are full speed ahead with new staff, budgets, and the whole nine yards just for SEO, while some still are unsure of it’s benefits, or maybe don’t even know about it at all. While the following list certainly isn’t exhaustive, here are a few of the biggest reasons why SEO really is important for your business, down to your core goals and growth potential in this ever-changing world.
The Importance of SEO For Your Business
Potential New Customers Will Easily Find You
The majority of new customers will find you using Google or another search engine, which could include ecommerce like Amazon. Google in particular has set up rules (the “search algorithm”) which Google requires websites to follow, to ensure their own search clients are provided with the best search results possible. If your website violates these rules, your competitors who do follow them will show up on search results above you.
Increased Traffic – The First Page Is All That Matters
Search engine users are most likely to click on one of the top five results of the first page, and even if you rank highly on page two, few people travel that far! If you acquire ranking on the first page of some of your best keywords, the relevant traffic to your website will inevitably increase.
Ranking Well Translates to “Quality”
When you use good SEO practices, this includes improving your user’s experience and ease of site usability. As well, if your potential client finds you before your competitors, that might imply more industry authority on your part.
SEO Can Put You Ahead of Your Competitors
If you have some feisty competition offline, you can bet they are already utilizing the web to attract more business, and if they haven’t caught on yet, now is your chance to claim digital dominance! Many of these tough competitors will jump the gun and use paid advertising which appears above search results, but this is not free like SEO “organic” results.
When SEO is setup properly, it becomes a foundation for your bottom line. Think of it as a commission-free, 24/7 salesperson. What could be better?
SEO Is Not Going Away
According to ongoing research, SEO strategies are still effective and it’s not likely that this fact will be changing for the foreseeable future.
Google Needs SEO to Understand Pictures and Videos
The Google “bots” or “spiders” cannot view videos or see pictures the way we do (yet), so they still need some accurate text (alt tags) to tell them what they are. Many people skip this step, so if you do this well, your content will be ranking in Google images and videos in no time.
SEO Will Save You Money, and Make You Money
From a budget standpoint, PPC and paid social media advertising may be an important part of your strategy, but these cost money, not to mention the additional costs for managing these accounts. SEO will cost something to be initially set up and then managed, but the results are free, thus the additional revenue stream that develops is your ROI, and this becomes a solid ground in your online presence.
If your company’s website is in need of global, national, or local SEO services, we’d be glad to be part of your team to send you up the ranks of the search engines! Contact us or fill out our contact form and we’ll be in touch soon.
Milwaukee Search Engine Optimization here we come!