First let’s answer an important question: what is a corporate blog, and why does it matter for your business? Corporate Blog Definition A corporate blog is essentially a blog (discussions or informational-type articles posted on a website) created by a business for the purpose of educating clients, other industry professionals, or describing products or services […]
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4 Reasons to Hire a Digital Marketing Agency
As a business owner, you’ve likely gone between the ideas of expanding your internal marketing team and hiring a marketing agency to handle it all for you. Here are a few benefits to hiring an agency that your internal team may not be able to match. Time for Changing Trends and Maintaining Skills The world […]
Facebook Local Competing with Yelp?
Facebook is at it again with a useful development! The Facebook Local app was recently revamped (from what used to be the Events app) to become a real player in the fight to be the best local information provider. I think they stand a real chance at making this great since so many people already […]
How To Avoid Local SEO Problems Part 3: Business Listings
This is the third part in our series to learn how to avoid local SEO issues and be at the top of your local business game. Now it’s time to talk about local business listings, which not only add quality backlinks to your website and drive great new quality traffic to you, but if managed […]
How To Avoid Local SEO Problems Part 2: Your Website
Let’s pick up where we left off in our last blog post How to Avoid Local SEO Problems Part 1: Business Plan and Location. Now we’ll move on to the big kahuna: the all-important website. Whether you have one already, just started one recently, or are thinking about it now, here are some things to […]
3 Key Elements of Local Small Business SEO
The web and search engines are constantly evolving. Google has been working on making “search” a personalized experience for each individual person, so based on search history you and I see the results most relevant to us. Small Business SEO Elements Keyword Analysis + Quality Content One of the most important factors today with ranking […]
How To Avoid Local SEO Problems Part 1: Business Plan & Location
As we’ve been talking about lately, local SEO can make or break your small business, especially if you’re only able to serve your local community. Everyone these days looks online to first find your product or service, and then to see if you’re worthy of their purchase (reviews, clear simple website, etc.). There are some […]
How To Do Local SEO The Easy Way: Part 2
Did you go through the steps in our last blog to start improving your local SEO ranking? If not, read this first. If yes, you’re ready to move on to these next steps! Industry and geography specific platforms Depending on your particular situation, there may be other platforms out there just waiting to give your […]