Every business that wants to thrive for many years to come will do so more successfully if values and goals are clearly written and understood by everyone within the company. If everyone knows the real meaningful reasons behind why the business exists, it will provide added motivation and purpose to the work being done. When […]
KKom Marketing Blog
KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.
Communication with Your Marketing Agency
As a business owner, your schedule is probably usually packed full, which is why you’ve taken the time to hire a professional marketing agency to take care of that very vital portion of the business. It can be extremely tempting to hand it over and not think about it after that. Unfortunately, this is not […]
Search Engines are Changing + New Google App
Search engines are changing. SEO is not dead; it’s evolving with search. Google pushes updates out almost daily, and as the most advanced AI continues to learn and improve, the task of search engine optimization becomes more difficult. A few years ago, everyone could call themselves SEO experts, but those days are gone and with […]
3 Big Corporate Blogging Mistakes
Corporate blogging used to be far simpler than it was a few years ago. Posting a few tips or advice related to your niche was generally enough to increase traffic to your product or service website. Now it’s a lot more competitive. To produce quality content, it’s often best to have a real understanding of […]
Corporate Blogging Best Practices Part 2
In our previous post we started with developing personas for your blog audience, planning out content, and ways to do research that would help to round out your corporate blog strategy. Let’s continue the list into a few more areas which are also very important to ensure your blog is worth the time being put […]
Corporate Blogging Best Practices: Part 1
What is a corporate blog? Simply, this is a blog written and used by a business or organization to further its goals such as increasing sales and customer loyalty. According to a survey, websites that provide an active blog have 55% more traffic coming to their site. But you can’t write just any old thing and […]
SEO Content Strategy Tips to Massively Increase Website Visits
Content strategy makes up a large portion of your SEO needs. The top three ranking factors as of today are reviews, links, and fresh, quality content. It might be tempting to throw together a few articles and share them on social media, but anyone (including your competitors) can do that just as easily. So planning […]
How to Improve SEO With a Blog
First let’s answer an important question: what is a corporate blog, and why does it matter for your business? Corporate Blog Definition A corporate blog is essentially a blog (discussions or informational-type articles posted on a website) created by a business for the purpose of educating clients, other industry professionals, or describing products or services […]