Continuing our journey through the various types of marketing available to you and your booming (or soon to be booming!) empire, we’ll now talk about the very valuable SEO – search engine optimization – and…
For large and small businesses, with the semi-new popularity of brand management comes skepticism and question as to whether or not it’s really as important as some businesses make it out to be. But for…
BETTEREXPERIENCE MORETRANSPARENCY MORECHOICES MORECONTROL MORECONVENIENCE The digital sphere has made today’s consumer more educated and able to force a higher degree of competitiveness between companies, with the ability to see more products, and desiring more…
The average consumer now spends more time online than with TV, newspaper, magazines, and all other media types combined. Mobile advertising is estimated to represent 72% of all US digital ad spending by 2019. Social…
Social Media Marketing The following is a graph showing Google’s volume of searches for “social media marketing”, compared to “TV advertising” just as an example, over the last five years. Social media marketing has recently…
Have you been using the same old marketing tactics that you’ve been using since the founders of your company put them in place 40+ years ago? Or maybe you have changed things up a bit,…
Updated June 2018 Everyone is talking about SEO these days, also known as search engine optimization. So what is SEO exactly? It is the methodology of strategies, techniques, and tactics used to increase the amount…
Updated June 2018 Analytics “the discovery, interpretation, and communication of meaningful patterns in data” Wikipedia. Businesses can, and have been working with the platform Google Analytics which is built for “web analytics”, measuring and reporting…
Updated June 2018 The term “search marketing” has evolved into an umbrella term which includes both: SEM (Search Engine Marketing): paying for traffic using advertising on search engines such as Google and Bing/Yahoo. SEO (Search…
Analytics: The field of data analysis. This can involve studying historical data to recognize potential trends, analyze the effects of specific decisions or events, or evaluate the performance of a tool or scenario. The goal…
Welcome to the age of too much information everywhere. Many, many people on the internet have picked up on this “content is king” theory and have made it explode in every possible direction. As a…
Updated May 2018 A B2B (Business to Business) company requires a very different marketing strategy compared to a B2C (Business to Consumer) focused company. B2B is generally not aiming for getting “feet in the door”…