Do You Spy On Your Competitors?
Smart businesses learn to be a little sneaky to stay on the cutting edge their competitors think they have. Surprise, you’re going to have that edge and grab up the next customers for yourself! Competitive…
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What is DuckDuckGo and Why Should You Be Using It?
DuckDuckGo (DDG for short) started as a small business in Gabriel Weinberg’s dusty basement, as an experiment combining various business ideas of his into one, thinking it would create an interesting search experience. At this…
Thinking About a Radio Ad? Learn How to Pick the Right Station
Radio ads. Love ‘em, hate ‘em, we’re all very familiar either way. Whether your business’s advertising efforts include traditional marketing, digital marketing, or maybe a mixture of both, radio advertising can prove very effective, whether…
Local Search Optimization and How Your Company Can Benefit
As a business owner in the digital world, optimization is very important. Local search optimization is not necessarily priority #1 for everyone, but if you’re looking to reach an audience located within a specific radius…
What Types of Marketing Does My Business Need Part 3: SEO and SEM
Continuing our journey through the various types of marketing available to you and your booming (or soon to be booming!) empire, we’ll now talk about the very valuable SEO – search engine optimization – and…
The Benefits of Having a Pro Manage Your Brand on Social Media
For large and small businesses, with the semi-new popularity of brand management comes skepticism and question as to whether or not it’s really as important as some businesses make it out to be. But for…
How to Keep Up With Your Customer’s Changing Decision-Making Process
BETTEREXPERIENCE MORETRANSPARENCY MORECHOICES MORECONTROL MORECONVENIENCE The digital sphere has made today’s consumer more educated and able to force a higher degree of competitiveness between companies, with the ability to see more products, and desiring more…
Stats and Benefits of Digital Marketing
The average consumer now spends more time online than with TV, newspaper, magazines, and all other media types combined. Mobile advertising is estimated to represent 72% of all US digital ad spending by 2019. Social…
What Types of Marketing Does My Business Need? Part 2: Social Media
Social Media Marketing The following is a graph showing Google’s volume of searches for “social media marketing”, compared to “TV advertising” just as an example, over the last five years. Social media marketing has recently…
What Types of Marketing Does My Business Need? Part 1
Have you been using the same old marketing tactics that you’ve been using since the founders of your company put them in place 40+ years ago? Or maybe you have changed things up a bit,…
7 Reasons Why SEO is Important for Your Business
Updated June 2018 Everyone is talking about SEO these days, also known as search engine optimization. So what is SEO exactly? It is the methodology of strategies, techniques, and tactics used to increase the amount…
Analytics & 4 Website Insights to Quickly Increase Sales
Updated June 2018 Analytics “the discovery, interpretation, and communication of meaningful patterns in data” Wikipedia. Businesses can, and have been working with the platform Google Analytics which is built for “web analytics”, measuring and reporting…