Business branding has long been important for some companies, and an afterthought for others. Those that have successfully reached a global level have been putting branding at the forefront of their business efforts. But why? “We have a nice name and logo, we sell stuff, and you know, we’d like to sell more. What else […]
Branding
Benefits of Social Media for Your B2B
Having a professional presence on social media is almost a necessity these days, and while most often we hear about B2C companies engaging with their customers on social media, more and more business professionals look towards these platforms as a source for news, recommendations, and networking. So even a B2B focused company can reap great […]
What Exactly is Brand Marketing?
Updated July 2018 We’ve entered an age where there is the most marketplace competition, with tons of large and small businesses selling products and services all over the board online and offline. Plus there are more and more people trying to scam and steal your money, especially over the internet. So with both of these factors […]
Branded USB Drives
Imagine the ability to seamlessly deliver all your company’s essential information with a promotional item that can be used over and over again! By distributing USB drives branded with your logo, you have a cost-effective solution for distributing a plethora of details to prospects and clients. Product details How-to / Instructional information Sales Training Sales […]
Branding is Integral to Marketing Strategy
Importance of Branding in Market Strategy Branding is not your logo, your tagline, or the last brochure or commercial you created. Branding resides in the hearts and minds of customers, prospects, and stakeholders. It’s how consumers recognize, experience, and differentiate you from your competitors. It’s their PERCEPTION of your business. It’s what customers believe and […]