The housing market is at its highest point since the crash, and seems likely to keep rising for the next few years. As of April 2018, the US Census Bureau announced an official number of new residential construction for the year, April 2017 – April 2018: 1.35 million building permits 1.29 million housing starts 1.26 […]
Branding
K-Kom Marketing Values & Factors for Success
Every business that wants to thrive for many years to come will do so more successfully if values and goals are clearly written and understood by everyone within the company. If everyone knows the real meaningful reasons behind why the business exists, it will provide added motivation and purpose to the work being done. When […]
SEO Content Strategy Tips to Massively Increase Website Visits
Content strategy makes up a large portion of your SEO needs. The top three ranking factors as of today are reviews, links, and fresh, quality content. It might be tempting to throw together a few articles and share them on social media, but anyone (including your competitors) can do that just as easily. So planning […]
How to Improve SEO With a Blog
First let’s answer an important question: what is a corporate blog, and why does it matter for your business? Corporate Blog Definition A corporate blog is essentially a blog (discussions or informational-type articles posted on a website) created by a business for the purpose of educating clients, other industry professionals, or describing products or services […]
B2B Internet Marketing Strategies Part 3: Be Heard
The last step in this series of B2B internet marketing strategies is all about being heard. Even if you’re reaching a good audience, are they reaching you and then leaving right away? Create Commitment Make it very easy for people to get in touch and stay in touch through the website, social media, or any […]
B2B Internet Marketing Strategies Part 1: Be Found
The first step in achieving business success online is by first being found, and not only that, but being found by the right people (the ones that will do business with you of course). A Great Website The first place people will look online, or the first thing people will likely find especially while searching […]
B2B Branding: What Not To Do
I think it’s safe to say that having a great brand is the goal of every world-class business out there today. So what defines a strong brand, and how do you know if your business is on its way to worldwide success or will be eaten alive this year by the local competition? No obvious […]
B2B Branding: Developing a Brand Strategy
As consumers, we have our own experiences with different brands…McDonald’s…Green Bay Packers…Toyota. The mention of a name, the smell of a french fry, the last game that caused a team not to go to the super bowl… all of these things bring thoughts to our minds – positive, negative, maybe a little of both, hunger, […]