Brand Development Explained: What It Is and Why Your Business Needs It
The process of brand development isn’t self-explanatory or easy. But you can’t afford to drop the ball on it. Find out why
Branding
How Effective Web Design Can Tell Your Brand’s Story
Many brands are unaware of the importance web design holds when generating online traffic and telling your story to the world. Web design surely helps tell your brand’s story, but only if you use it the right way.
Marketing Ideas for Home Builders
The housing market is at its highest point since the crash, and seems likely to keep rising for the next few years. As of April 2018, the US Census Bureau announced an official number of…
K-Kom Marketing Values & Factors for Success
Every business that wants to thrive for many years to come will do so more successfully if values and goals are clearly written and understood by everyone within the company. If everyone knows the real…
SEO Content Strategy Tips to Massively Increase Website Visits
Content strategy makes up a large portion of your SEO needs. The top three ranking factors as of today are reviews, links, and fresh, quality content. It might be tempting to throw together a few…
How to Improve SEO With a Blog
First let’s answer an important question: what is a corporate blog, and why does it matter for your business? Corporate Blog Definition A corporate blog is essentially a blog (discussions or informational-type articles posted on…
B2B Internet Marketing Strategies Part 3: Be Heard
The last step in this series of B2B internet marketing strategies is all about being heard. Even if you’re reaching a good audience, are they reaching you and then leaving right away? Create Commitment Make…
B2B Internet Marketing Strategies Part 1: Be Found
The first step in achieving business success online is by first being found, and not only that, but being found by the right people (the ones that will do business with you of course). A…
B2B Branding: What Not To Do
I think it’s safe to say that having a great brand is the goal of every world-class business out there today. So what defines a strong brand, and how do you know if your business…
B2B Branding: Developing a Brand Strategy
As consumers, we have our own experiences with different brands…McDonald’s…Green Bay Packers…Toyota. The mention of a name, the smell of a french fry, the last game that caused a team not to go to the…
B2B Branding Checklist: Implementing Your Brand Strategy
So far we’ve brainstormed your business goals, figured out what you want your brand to stand for, we’ve built your B2C or B2B brand strategy, and now it’s time to implement! Let’s recap the other…
B2B Branding: Understand Your Brand
Business branding has long been important for some companies, and an afterthought for others. Those that have successfully reached a global level have been putting branding at the forefront of their business efforts. But why?…