Your website is one of the most important parts of your marketing efforts and can be the foundation for your entire business if you provide services, do business around the world, or run an e-commerce company. Website visitors are easily frustrated and “bounce” or leave if something doesn’t load fast enough or if a shopping […]
Search Engine Optimization (SEO) is the process of building your website's potential to rank higher among your competitors in search results.
As we’ve been talking about lately, local SEO can make or break your small business, especially if you’re only able to serve your local community. Everyone these days looks online to first find your product or service, and then to see if you’re worthy of their purchase (reviews, clear simple website, etc.). There are some […]
Did you go through the steps in our last blog to start improving your local SEO ranking? If not, read this first. If yes, you’re ready to move on to these next steps! Industry and geography specific platforms Depending on your particular situation, there may be other platforms out there just waiting to give your […]
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SEO has become the best, most affordable and effective strategy for growing your small business online… making it not-so-small! Of course if you don’t feel the need to grow your business, then SEO won’t be so important for you. BUT if you’re like most, you probably would like your business to flourish and even outlive […]
The first step in achieving business success online is by first being found, and not only that, but being found by the right people (the ones that will do business with you of course). A Great Website The first place people will look online, or the first thing people will likely find especially while searching […]
As a business owner in the digital world, optimization is very important. Local search optimization is not necessarily priority #1 for everyone, but if you’re looking to reach an audience located within a specific radius from you – eg. if you’re a service provider, going to people’s homes or businesses, or if you have a […]
Updated June 2018 The term “search marketing” has evolved into an umbrella term which includes both: SEM (Search Engine Marketing): paying for traffic using advertising on search engines such as Google and Bing/Yahoo. SEO (Search Engine Optimization): utilizing strategies that are free to work on, to rank your site “organically” (naturally, without paying). The overall […]