The first step in achieving business success online is by first being found, and not only that, but being found by the right people (the ones that will do business with you of course).
A Great Website
The first place people will look online, or the first thing people will likely find especially while searching on Google, is your website. The first impression someone gets should be as positive, clear, and simple as you can make it. You want your best side to show through, what sets you apart from your competition, and why they should choose to do business with you, rather than the search result below or above you.
Is the information all up to date? Is the purpose of the site clear (the user knows right away to call, send a request for quote, buy from your physical or online store, or whatever you want them to do first)?
Great Content
This ties right into the website. Again is all the info accurate and clear? Is there too much to look at? How many things are you asking the person to do at once (ideally only one or two simple things to begin with).
Make sure to have good quality, updated photos and videos as well. People are highly visual and photos can easily explain something more effectively and quicker than a paragraph of text. It doesn’t hurt to also include that paragraph of text near the photo or as a caption for Google’s purposes.
A good brand video is also very helpful on the homepage, showing you the owner talking about the goal of your business, why it’s important to you, and why your potential customers should trust you over your competitors.
SEO Search Engine Optimization
Google and other search engines have a method for sorting websites based on what a person searches for, and which website seems to be the best and most relevant choice to display at a particular time.
Social Listening – Who’s Your Audience
Assuming you know your audience, really dig into what these individuals are saying on social media, especially when it comes to daily struggles, problems they have regarding your industry service or product. It’s also very important to listen to your competitors to stay on top of industry trends, and social influencers that have an impact on your customers.
With this first step in your B2B internet marketing strategy, you’ll be starting down the path towards a strong brand and an increased bottom line!