Brand Marketing

How Effective Web Design Can Tell Your Brand’s Story

February 12, 2021 by K-Kom

Many brands are unaware of the importance web design holds when generating online traffic and telling your story to the world. Web design surely helps tell your brand’s story, but only if you use it the right way. Living in a digital world, it is crucial to use your website’s design to communicate your brand’s story. To help you out, we have mentioned below a few effective ways web design can narrate your brand’s story to everyone.

1. Create a Bold Logo

Your brand’s logo distinguishes you from others and helps people recognize your products or services whenever they see your logo in an ad or on social media. You’ll want to keep your logo as simple and unique as possible (Not easy, we know). Make sure people can easily see and understand what’s written if you’re adding wordings within the logo to help eliminate confusion. A typical website layout dictates that you must place your brand logo on the top left corner of your website as this is the most common area on websites today.

2. Use an Appropriate Color Palette

Depending on the type of business you’re running, you must use an appropriate color scheme that complements the purpose behind your brand. For instance, if you’re a luxury brand, you would want to use bold colors like black, gold, and silver. Keep your audience in mind when selecting a specific color. If you’re advertising your brand worldwide, you must use colors favored universally. Colors help build a specific mood and vibe around your brand; hence, you need to make sure you choose the perfect one.

3. Keep Your Content Structured and Direct

The first thing a visitor wants to see on your website is your brand’s purpose and the services or products you offer. Hire a content creator who can provide you with easy to read and concise information regarding the products and services, its uses, and unique selling proposition.

4. Add Images and Videos

You need to get as creative as possible with your web design so that you can perfectly tell the story of your brand. A good way to keep your visitors engaged when they see your landing page is by adding images and short video clips. Some people find it easier watching short clips than reading through a whole paragraph. You can also make a mascot for your brand and feature it on your website. This mascot can direct your visitors throughout your page and may even talk to them through short video clips.

Final Thoughts

By using these tips mentioned above, you can take your brand to places you never imagined it would reach. Web design may look relatively easy, but it requires a lot of planning and thinking. Make sure to hire an expert to get a visually compelling, easy to navigate web design that tells your brand’s story.

Branded Content More Important Than Ever

July 5, 2017 by K-Kom

Many companies are aware of the increasing need and want for content – good quality, meaningful content – to capture the attention of just a minuscule percentage of the one billion daily internet users. But exactly how important is this sponsored content strategy, particularly for a B2B company, and how much effort should your business put into it?

While there is countless evidence for B2C companies starting from nothing to being bought out for millions of dollars because of their content success, B2B businesses are catching on and, when they deliver content that their audience enjoys or finds useful, they aren’t salesy, and they use smart calls-to-action, those audience members become leads.

People are looking for “thought leaders”, businesses that have a vast portfolio of experience, and a broad industry knowledge-base. This builds trust in a world where scamming is prevalent and discouraging. While this content won’t build the same relationship that a handshake will, it certainly increases the available hands to shake, and once you begin interacting with those new leads, the quality content they’ve been exposed to has already given your company a head start.

While some critics say content marketing blurs the line between editorial and advertising, it works well for growing ad platforms like Facebook which thrives on social interaction. Brands that are serious about making a good name for themselves and want to compete with the best of ‘em are beginning to offer their audiences extra value. This is a sure-fire way to improve their image as, not only a quality product or service provider that likes to communicate with their customers, but also as a positive presence in the community. Brand-building with educational or fun content is key to growing your customer base. Here is an infographic by LinkedIn that talks about why we have such an insatiable craving for great content.

Case Studies

Content From the Start

BuzzFeed, a digital media company founded in 2006 with branded content at the core of their business model first began by simply tracking viral content on the internet, and it now focuses on providing the most shareable breaking news, entertainment, original reporting, and video. They’ve been steadily growing ever since, driven by agency services, and again, branded content.

But even companies in industries not quite as sexy as entertainment or extreme sports are taking advantage of content marketing.

Personal Finance

A small personal financial management company called Mint was launched to help people track their spending. Because of their blog Mint Life, which covered topics that were exactly what their growing audience was looking for, a few years later they were bought out for $170 million.

Oil and Gas

A small oil and gas drilling company called Payson Petroleum got to know their ideal audience very well so they could provide all the content those people would want or need, in hopes that they would become the independent investors the company was seeking. This included:

Up-to-date information about the industry.
A custom built app specifically for keeping people informed with market news and oil price predictions.
Investment calculators for those individuals who decided to be part of the business.
Published blog articles which talked about the history of their area and historical oil sites, posts about what the company was doing at the time, and helpful educational materials.

Construction

A commercial construction company called Steward Perry offers blogs written by their founder and president called “Planting Acorns”, which includes posts about current projects. He offers an obviously experienced point of view to his readers and writes that the blog is for “helping you find seeds of potential where others only see a blank space. About changing your way of thinking so that by doing the right thing, you gain a business edge. What goes around comes around. Plant an acorn. Watch it grow”.

In a recent survey, 72% of marketers were using content as part of their strategy, but there was a correlation between those who thought the strategy was very effective vs. those who had the strategy documented (the documented strategies claimed much more efficient compared to the undocumented).

Content takes time, which is why many companies decide to ignore the success it can bring. At K-Kom Inc., we have expanded our content creation, recognizing the increasing importance that it holds with consumers today. We offer services such as:

Blog content creation and management
Assistance with blog content
Social media content creation and management
Assistance with social media content

Start a conversation with your audience. Build a solid relationship. If you don’t have the time, let us bring our expertise to the table. With your industry knowledge and our strategizing, let’s skyrocket your brand awareness and your bottom line.

Call or email us anytime with questions regarding our services and feel free to ask about branded content creation and strategy or other content marketing you would like to know more about!

“OK Google: marketing agency Milwaukee!”

B2B Branding: What Not To Do

May 23, 2017 by K-Kom

I think it’s safe to say that having a great brand is the goal of every world-class business out there today. So what defines a strong brand, and how do you know if your business is on its way to worldwide success or will be eaten alive this year by the local competition?

No obvious unique factor

You may think you’re unique compared to your competitors, and even if you know you are, is this apparent to your potential buyers? Without making it obvious, customers have a good chance of buying elsewhere, especially if another business makes their own uniqueness more obvious than you do. Get creative with this differentiator – great customer service and reliable products don’t cut it if your competitors can easily say the same. On the other side, don’t copy-cat other players in your industry. Always try to be recognizable.

Misunderstanding what a brand is, and how important it can be

Some think of a brand as a logo or mission statement, when it really has more to do with how visible you are in the marketplace and what kind of reputation you have with the outside world. With a strong brand, you will attract not only more customers but better employees, the ability to branch into other industries or services and give the new parts of the business some initial strength using that positive reputation.

Assuming you know your target audience and competitors

We all know what happens when we assume. It’s a good practice to periodically conduct research on these so you can keep growing faster than the businesses who neglect to do this.

Aiming too low or making false promises

To have a truly successful, lasting business, you must be genuinely interested in it and aim to be the best because you want to offer the industry something truly unique and beneficial. This will ensure success every time. On the other side, don’t offer things you can’t deliver. This will hurt the trust clients will have for you which can completely destroy a business.

Do some of these points sound familiar? If they do, you’re certainly not alone, not every brand can hack national or worldwide success. But, does your business have what it takes? K-Kom, Inc. is happy to rework your brand strategy, or your B2C or B2B marketing strategies as a whole and help your business grow!