KKom, Inc.

Serving Milwaukee's Web Marketing, Design, SEO, Social Media, Direct Mail and Color Printing needs for over 22 years

Brand Strategy

How Effective Web Design Can Tell Your Brand’s Story

by

Many brands are unaware of the importance web design holds when generating online traffic and telling your story to the world. Web design surely helps tell your brand’s story, but only if you use it the right way. Living in a digital world, it is crucial to use your website’s design to communicate your brand’s story. To help you out, we have mentioned below a few effective ways web design can narrate your brand’s story to everyone.

1. Create a Bold Logo

Your brand’s logo distinguishes you from others and helps people recognize your products or services whenever they see your logo in an ad or on social media. You’ll want to keep your logo as simple and unique as possible (Not easy, we know). Make sure people can easily see and understand what’s written if you’re adding wordings within the logo to help eliminate confusion. A typical website layout dictates that you must place your brand logo on the top left corner of your website as this is the most common area on websites today.

2. Use an Appropriate Color Palette

Depending on the type of business you’re running, you must use an appropriate color scheme that complements the purpose behind your brand. For instance, if you’re a luxury brand, you would want to use bold colors like black, gold, and silver. Keep your audience in mind when selecting a specific color. If you’re advertising your brand worldwide, you must use colors favored universally. Colors help build a specific mood and vibe around your brand; hence, you need to make sure you choose the perfect one.

3. Keep Your Content Structured and Direct

The first thing a visitor wants to see on your website is your brand’s purpose and the services or products you offer. Hire a content creator who can provide you with easy to read and concise information regarding the products and services, its uses, and unique selling proposition.

4. Add Images and Videos

You need to get as creative as possible with your web design so that you can perfectly tell the story of your brand. A good way to keep your visitors engaged when they see your landing page is by adding images and short video clips. Some people find it easier watching short clips than reading through a whole paragraph. You can also make a mascot for your brand and feature it on your website. This mascot can direct your visitors throughout your page and may even talk to them through short video clips.

Final Thoughts

By using these tips mentioned above, you can take your brand to places you never imagined it would reach. Web design may look relatively easy, but it requires a lot of planning and thinking. Make sure to hire an expert to get a visually compelling, easy to navigate web design that tells your brand’s story.

The Benefits of Having a Pro Manage Your Brand on Social Media

by

For large and small businesses, with the semi-new popularity of brand management comes skepticism and question as to whether or not it’s really as important as some businesses make it out to be. But for any of the globally-successful names that come to mind right away, they would tell you that yes branding is incredibly important (learn more about this in a recent blog post What Exactly is Brand Marketing).

So first, what does a brand manager do?

A brand manager or branding agency begins by researching the marketplace in which their client resides, determining the level of competitiveness based on the big players and comparable rivals, competitive positioning, products and pricing. After analyzing this data, the brand manager then goes in and develops a brand strategy which can include marketing, budget management, helping with digital and print design, promo activities, price and sale analysis, and a thorough evaluation of how the brand can be seen by a wider consumer base, while maintaining relevancy. Telling a clear story in a genuine way causes those that resonate with the story to be more loyal; in an age like today where loyalty is scarce, this is becoming invaluable.

Win More Sales

The idea is to take the four P’s of marketing (product, placement, price, promotion) and put them on a sort of autopilot. Consumers have so many choices between all sorts of products, it’s often difficult for them, if not impossible to tell the difference between each. But, if you have a brand that is well known with a good reputation, you are more likely to win that decision and sale.

Brand Strategy FTW

So, to approach this the right way takes dedicated time and effort, which is why many companies turn towards professional brand management companies or a brand strategist, so you can keep running the business and doing what you need to do, and can leave the details to someone who is familiar with the ins and outs, has the resources for continuous research, and will dedicate time each day specifically for improving your brand image.

Social Media Is Still In It’s Early Stages – Take Advantage

Social media has become increasingly important for brands as a way to communicate directly with customers for entertainment purposes, surveys, direct feedback about what the business is doing as a whole, or customer service. Customers and potential customers can see what kinds of people belong to the company, and you can address widely known issues to many people at once which is very helpful if you must have a recall or if negative rumors are spreading through the media. Admitting your mistakes and telling people how you’re going to improve them improves customer loyalty and kills negative Nancy’s pretty quick!

If your business is ready to try out social media, could use some new marketing ideas and brand management, or you just want to know more about corporate branding services, contact K-Kom and we’ll be happy to tell you more and get you going in the right direction!

 

“OK Google: social media marketing Milwaukee!”