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Content Marketing

What Types of Marketing Does My Business Need? Part 4: Content Marketing and Video

June 27, 2017 by K-Kom

The following is a graph showing the search engine volume of searches for “content marketing” over the last five years, compared to “tv advertising”, and it appears that a new trend is afoot (Google Trends). Not only are more people incorporating a content strategy into their businesses, but some of these people could be, and probably are, your own competitors.

google trends content marketing vs tv advertising

Video Marketing

Here are some stats that, if you don’t have a video marketing plan in motion already, will make you get on it today!

  • Cisco estimates internet video traffic will account for about 80% of all consumer internet traffic by 2019.
  • According to various surveys, people of all ages prefer watching videos to reading text for reasons like product comparison and newsletters.
  • Visual is remembered far more frequently than text.
    • 80% of users recall video they watched in the last 30 days.
  • Social video generates 1200% more shares than text and images combined.
  • Companies using video earn 41% more web traffic than companies without.

Probably most importantly, videos are found to generate more conversions/sales than any other type of content – 74% of users who watched an explainer video about a product or service bought it. As well, companies with video grew their revenue year-over-year 49% faster than those without(!).

If you’re unsure how a video marketing strategy could help your business, we might have some ideas to get your started. You can also start with a brand video telling the story about your company and how it came to be, some history, why you’re different from your competitors, etc. This increases the trust factor for new clients a ton.

Content Marketing

Technically, content can include videos, since videos are indeed content, as well as photos, blogs, newsletters, infographics, webinars… essentially any information shared online. The key here is to pick a variety, be consistent about it, and provide real, extra value to your ideal customers.

Any business nowadays really should have some sort of content strategy in place, and not just in someone’s head, but written down, as this produces more measurable results.

It’s also good to cooperate and meet regularly with other departments to integrate many areas into the content, to really produce a cohesive image of the entire brand and message of the business.

If you’re like many business owners, you likely are far too busy running the business to deal with this ongoing task. As well, assigning it to other people in the company often results in it being the last priority, unorganized, forgotten about,etc. That’s why hiring professionals to handle this for you ensures it’s done consistently and efficiently, without wasting any company resources in the meantime. Contact the professionals at K-Kom, Inc. to learn more about how a content strategy would increase your sales.

 

“OK Google: content marketing services Milwaukee!”

Filed Under: Blog Tagged With: Company Video, Content Marketing, Video Marketing

Stats and Benefits of Digital Marketing

March 7, 2017 by K-Kom

The average consumer now spends more time online than with TV, newspaper, magazines, and all other media types combined.
Mobile advertising is estimated to represent 72% of all US digital ad spending by 2019.
Social media marketing has more than doubled over the last two years.

Digital Ads Expanding

Digital advertising capabilities are constantly expanding and it’s imperative to take advantage of this in some way no matter what industry you’re involved in. Digital marketing is a rather broad term now, and has perhaps become more relevant than traditional marketing, as there are avenues that every business can utilize.

Billboards vs. Banner Ads

Billboards can still have an impact, however the ability to measure their success rate is nearly impossible. Digital banner ads and Native advertising are comparable products, and it is possible to measure their success, down to very fine details. Suddenly you know which half of your marketing budget is growing the business and which half is being wasted!

TV vs. YouTube

TV has become YouTube – video marketing. Radio has become digital radio like Pandora. Directory listings have become search engine marketing (though there are still plenty of online directories to be listed in as well). Word of mouth has expanded into vast quantities of testimonials, reviews from strangers, social media engagement. Again, traditional marketing avenues are not dead, but many more people can be found on the internet, and the measurement capabilities are so accurate it’s impossible to waste money for months and months without knowing it.

Content Marketing

The way things seem to be moving now is into content marketing – your brand shares useful or entertaining content to your audience for their betterment and “no strings attached”. People build trust in the company this way, and choose to buy on their own… “people don’t like being sold – but they love to buy” – Dale Carnegie. This practice shows passion for what your company does, shows that you’re an industry leader, builds your brand name, and creates, in my opinion, the strongest kind of customer loyalty.

If you’d like to expand your digital marketing strategies, improve your brand awareness, or just start getting your feet wet with the wide world of internet marketing, contact K-Kom Inc. and we’ll be happy to get you started in the right direction.

Read more marketing stats here!

Filed Under: Blog Tagged With: Content Marketing, Digital Ads, Digital Marketing, Google Ads

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