What Types of Marketing Does My Business Need? Part 4: Content Marketing and Video
The following is a graph showing the search engine volume of searches for “content marketing” over the last five years, compared to “tv advertising”, and it appears that a new trend is afoot (Google Trends). Not only are more people incorporating a content strategy into their businesses, but some of these people could be, and probably are, your own competitors.
Here are some stats that, if you don’t have a video marketing plan in motion already, will make you get on it today!
- Cisco estimates internet video traffic will account for about 80% of all consumer internet traffic by 2019.
- According to various surveys, people of all ages prefer watching videos to reading text for reasons like product comparison and newsletters.
- Visual is remembered far more frequently than text.
- 80% of users recall video they watched in the last 30 days.
- Social video generates 1200% more shares than text and images combined.
- Companies using video earn 41% more web traffic than companies without.
Probably most importantly, videos are found to generate more conversions/sales than any other type of content – 74% of users who watched an explainer video about a product or service bought it. As well, companies with video grew their revenue year-over-year 49% faster than those without(!).
If you’re unsure how a video marketing strategy could help your business, we might have some ideas to get your started. You can also start with a brand video telling the story about your company and how it came to be, some history, why you’re different from your competitors, etc. This increases the trust factor for new clients a ton.
Technically, content can include videos, since videos are indeed content, as well as photos, blogs, newsletters, infographics, webinars… essentially any information shared online. The key here is to pick a variety, be consistent about it, and provide real, extra value to your ideal customers.
Any business nowadays really should have some sort of content strategy in place, and not just in someone’s head, but written down, as this produces more measurable results.
It’s also good to cooperate and meet regularly with other departments to integrate many areas into the content, to really produce a cohesive image of the entire brand and message of the business.
If you’re like many business owners, you likely are far too busy running the business to deal with this ongoing task. As well, assigning it to other people in the company often results in it being the last priority, unorganized, forgotten about,etc. That’s why hiring professionals to handle this for you ensures it’s done consistently and efficiently, without wasting any company resources in the meantime. Contact the professionals at K-Kom, Inc. to learn more about how a content strategy would increase your sales.
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