Updated June 2018 The term “search marketing” has evolved into an umbrella term which includes both: SEM (Search Engine Marketing): paying for traffic using advertising on search engines such as Google and Bing/Yahoo. SEO (Search…
Analytics: The field of data analysis. This can involve studying historical data to recognize potential trends, analyze the effects of specific decisions or events, or evaluate the performance of a tool or scenario. The goal…
Welcome to the age of too much information everywhere. Many, many people on the internet have picked up on this “content is king” theory and have made it explode in every possible direction. As a…
Updated May 2018 A B2B (Business to Business) company requires a very different marketing strategy compared to a B2C (Business to Consumer) focused company. B2B is generally not aiming for getting “feet in the door”…
Updated July 2018 We’ve entered an age where there is the most marketplace competition, with tons of large and small businesses selling products and services all over the board online and offline. Plus there are more…
Everyone knows about spam, but most people don’t know about an increasing trend is called spoofing. Spoofing is a tactic used by spammers to send their content so that it appears to come from another’s…
Importance of Branding in Market Strategy Branding is not your logo, your tagline, or the last brochure or commercial you created. Branding resides in the hearts and minds of customers, prospects, and stakeholders. It’s how…
QR Codes (Quick Response Codes) are an extremely large growing area with the advancement of smartphones. More and more, when people see something they like, they’ll use their phone to “scan” its QR code and…