DuckDuckGo (DDG for short) started as a small business in Gabriel Weinberg’s dusty basement, as an experiment combining various business ideas of his into one, thinking it would create an interesting search experience. At this time of course Google was already booming and enjoying nearly all the market share, and to compete against that was […]
KKom Marketing Blog
KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.
Thinking About a Radio Ad? Learn How to Pick the Right Station
Radio ads. Love ‘em, hate ‘em, we’re all very familiar either way. Whether your business’s advertising efforts include traditional marketing, digital marketing, or maybe a mixture of both, radio advertising can prove very effective, whether you’re using traditional stations and/or internet radio. Milwaukee Radio Stations and Demographics There are a variety of traditional radio stations […]
Local Search Optimization and How Your Company Can Benefit
As a business owner in the digital world, optimization is very important. Local search optimization is not necessarily priority #1 for everyone, but if you’re looking to reach an audience located within a specific radius from you – eg. if you’re a service provider, going to people’s homes or businesses, or if you have a […]
What Types of Marketing Does My Business Need Part 3: SEO and SEM
Continuing our journey through the various types of marketing available to you and your booming (or soon to be booming!) empire, we’ll now talk about the very valuable SEO – search engine optimization – and SEM – search engine marketing (also known as PPC or pay-per-click). SEO – Search Engine Optimization Stats Google confirmed […]
The Benefits of Having a Pro Manage Your Brand on Social Media
For large and small businesses, with the semi-new popularity of brand management comes skepticism and question as to whether or not it’s really as important as some businesses make it out to be. But for any of the globally-successful names that come to mind right away, they would tell you that yes branding is incredibly […]
How to Keep Up With Your Customer’s Changing Decision-Making Process
BETTEREXPERIENCE MORETRANSPARENCY MORECHOICES MORECONTROL MORECONVENIENCE The digital sphere has made today’s consumer more educated and able to force a higher degree of competitiveness between companies, with the ability to see more products, and desiring more quality for less $$. Not to mention a variety of fulfillment options. A new dynamic has emerged with the creation […]
Stats and Benefits of Digital Marketing
The average consumer now spends more time online than with TV, newspaper, magazines, and all other media types combined. Mobile advertising is estimated to represent 72% of all US digital ad spending by 2019. Social media marketing has more than doubled over the last two years. Digital Ads Expanding Digital advertising capabilities are constantly expanding […]
What Types of Marketing Does My Business Need? Part 2: Social Media
Social Media Marketing The following is a graph showing Google’s volume of searches for “social media marketing”, compared to “TV advertising” just as an example, over the last five years. Social media marketing has recently been increasing in popularity (minus the dips between Christmas and New Year’s), while TV advertising has slowly been losing ground. […]