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KKom, Inc.

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KKom Marketing Blog

KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.

What is DuckDuckGo and Why Should You Be Using It?

April 25, 2017 by K-Kom

DuckDuckGo Logo

DuckDuckGo (DDG for short) started as a small business in Gabriel Weinberg’s dusty basement, as an experiment combining various business ideas of his into one, thinking it would create an interesting search experience. At this time of course Google was already booming and enjoying nearly all the market share, and to compete against that was […]

Filed Under: Blog Tagged With: Anonymous Searching, DuckDuckGo, Google Tracking

Thinking About a Radio Ad? Learn How to Pick the Right Station

April 17, 2017 by K-Kom

radio advertising with K-Kom, Inc.

Radio ads. Love ‘em, hate ‘em, we’re all very familiar either way. Whether your business’s advertising efforts include traditional marketing, digital marketing, or maybe a mixture of both, radio advertising can prove very effective, whether you’re using traditional stations and/or internet radio. Milwaukee Radio Stations and Demographics There are a variety of traditional radio stations […]

Filed Under: Blog Tagged With: Radio Ads

Local Search Optimization and How Your Company Can Benefit

April 11, 2017 by K-Kom

As a business owner in the digital world, optimization is very important. Local search optimization is not necessarily priority #1 for everyone, but if you’re looking to reach an audience located within a specific radius from you – eg. if you’re a service provider, going to people’s homes or businesses, or if you have a […]

Filed Under: Blog, Search Optimization Tagged With: Google My Business, Local SEO, Search Engine Optimization, Social Media

What Types of Marketing Does My Business Need Part 3: SEO and SEM

April 4, 2017 by K-Kom

SEO and SEM with K-Kom, Inc.

Continuing our journey through the various types of marketing available to you and your booming (or soon to be booming!) empire, we’ll now talk about the very valuable SEO – search engine optimization – and SEM – search engine marketing (also known as PPC or pay-per-click).   SEO – Search Engine Optimization Stats Google confirmed […]

Filed Under: Blog, SEO Tagged With: Search Engine Marketing, Search Engine Optimization, SEO

The Benefits of Having a Pro Manage Your Brand on Social Media

March 28, 2017 by K-Kom

Social Media Management with K-Kom, Inc.

For large and small businesses, with the semi-new popularity of brand management comes skepticism and question as to whether or not it’s really as important as some businesses make it out to be. But for any of the globally-successful names that come to mind right away, they would tell you that yes branding is incredibly […]

Filed Under: Blog Tagged With: Brand Strategy, Marketing Agency, Social Media Marketing

How to Keep Up With Your Customer’s Changing Decision-Making Process

March 14, 2017 by K-Kom

customer experience with K-Kom, Inc.

BETTEREXPERIENCE   MORETRANSPARENCY   MORECHOICES   MORECONTROL   MORECONVENIENCE The digital sphere has made today’s consumer more educated and able to force a higher degree of competitiveness between companies, with the ability to see more products, and desiring more quality for less $$. Not to mention a variety of fulfillment options. A new dynamic has emerged with the creation […]

Filed Under: Blog Tagged With: Digital Marketing, eCommerce

Stats and Benefits of Digital Marketing

March 7, 2017 by K-Kom

advertising with K-Kom Marketing

The average consumer now spends more time online than with TV, newspaper, magazines, and all other media types combined. Mobile advertising is estimated to represent 72% of all US digital ad spending by 2019. Social media marketing has more than doubled over the last two years. Digital Ads Expanding Digital advertising capabilities are constantly expanding […]

Filed Under: Blog Tagged With: Content Marketing, Digital Ads, Digital Marketing, Google Ads

What Types of Marketing Does My Business Need? Part 2: Social Media

February 28, 2017 by K-Kom

Social Media Marketing with K-Kom Inc.

Social Media Marketing The following is a graph showing Google’s volume of searches for “social media marketing”, compared to “TV advertising” just as an example, over the last five years. Social media marketing has recently been increasing in popularity (minus the dips between Christmas and New Year’s), while TV advertising has slowly been losing ground. […]

Filed Under: Blog Tagged With: Facebook, Instagram, Social Media for Business, Social Media Marketing

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