So far we’ve brainstormed your business goals, figured out what you want your brand to stand for, we’ve built your B2C or B2B brand strategy, and now it’s time to implement! Let’s recap the other…
Business branding has long been important for some companies, and an afterthought for others. Those that have successfully reached a global level have been putting branding at the forefront of their business efforts. But why?…
Having a professional presence on social media is almost a necessity these days, and while most often we hear about B2C companies engaging with their customers on social media, more and more business professionals look…
Smart businesses learn to be a little sneaky to stay on the cutting edge their competitors think they have. Surprise, you’re going to have that edge and grab up the next customers for yourself! Competitive…
DuckDuckGo (DDG for short) started as a small business in Gabriel Weinberg’s dusty basement, as an experiment combining various business ideas of his into one, thinking it would create an interesting search experience. At this…
Radio ads. Love ‘em, hate ‘em, we’re all very familiar either way. Whether your business’s advertising efforts include traditional marketing, digital marketing, or maybe a mixture of both, radio advertising can prove very effective, whether…
As a business owner in the digital world, optimization is very important. Local search optimization is not necessarily priority #1 for everyone, but if you’re looking to reach an audience located within a specific radius…
Continuing our journey through the various types of marketing available to you and your booming (or soon to be booming!) empire, we’ll now talk about the very valuable SEO – search engine optimization – and…
For large and small businesses, with the semi-new popularity of brand management comes skepticism and question as to whether or not it’s really as important as some businesses make it out to be. But for…
BETTEREXPERIENCE MORETRANSPARENCY MORECHOICES MORECONTROL MORECONVENIENCE The digital sphere has made today’s consumer more educated and able to force a higher degree of competitiveness between companies, with the ability to see more products, and desiring more…
The average consumer now spends more time online than with TV, newspaper, magazines, and all other media types combined. Mobile advertising is estimated to represent 72% of all US digital ad spending by 2019. Social…
Social Media Marketing The following is a graph showing Google’s volume of searches for “social media marketing”, compared to “TV advertising” just as an example, over the last five years. Social media marketing has recently…