Lots of businesses are enjoying huge profitable success with an investment into their digital presence. With the ability to measure with a fine-tooth comb what is and isn’t working allows for some major advantages over traditional marketing paths, including saving precious time and money. Here are four major steps your business can take to vastly improve your digital footprint no matter where you are in that journey (side note: if you don’t have a website, do this first, then continue with the list).
Layout your digital business goals and stick to them
Too many businesses out there do not have a real plan, and this is what causes them to fizzle out in the long run. Having a blueprint allows you to try something, and compare your goals to your results, making it far easier to analyze and determine where the problems are, and what needs to change immediately.
Target your audience online
First you must really get to know your audience at a deep level. Where are they online? What other things do they like? Are there any new niches you can tap into that would be even more relevant for one of your products or services? If they’re on any social media channels, establish a page for your business in every place you can that will be relevant and potentially valuable. All of these platforms will serve as a “salesperson” that doesn’t need a commission ;).
Create helpful, quality content
Reciprocity is a powerful principle that is respected by most people. Give someone some value, without asking for anything in return, and if you’re giving to the right people, they’ll be far more interested in what they can buy from you.
Something that Google search engine now punishes websites for is not being optimized for mobile, and not being lightning fast. Does your mobile site make sense? What are your customers supposed to do on the site, and is it easy for them to accomplish these goals? Is it easy for you? Some businesses have experienced an increase in revenue simply by increasing the speed and usability of their websites.
There are far more details and things you can do to grow your personal business online, especially depending on the progress you’ve already made in this journey. But, these are some major points that if you conquer, your revenue should no doubt increase.
Contact K-Kom today to learn more about these steps and the various other ways to grow your business in the digital world, including social media strategy.