BtoB Marketing

B2B Internet Marketing Strategies Part 3: Be Heard

September 19, 2017 by K-Kom

The last step in this series of B2B internet marketing strategies is all about being heard. Even if you’re reaching a good audience, are they reaching you and then leaving right away?

Create Commitment

Make it very easy for people to get in touch and stay in touch through the website, social media, or any way your audience prefers.

If you are frequently sharing great content on your site, make sure social links are easy to see so people can like, follow, and share it.
Create an email subscription form so you can reach out to people on a regular basis with a newsletter or coupons.
Make more robust content like white papers or eBooks “gated” – that is, require a trade of an email address, survey answer, or other info for the download. This gives you a quality list of leads (just don’t do too much of this).

Engage with People Online

It’s important to talk to your customers, listen to them – both compliments and complaints. Resolve their issues, talk to them about fun things related to your business. The purpose of digital marketing is not only to create more sales for yourself, but to revive customer retention rates, give each person a unique, personal experience, and cause an increase in referral customers.

If you really have a quality business, make this known to other people in a way that they’ll want to share it with all their friends. That model will give you long term growth and success.

Competing in the digital economy in some industries has become an overwhelming and sometimes difficult task. Focusing on these three essential B2B internet marketing strategies consistently will give you a great competitive edge and a strong, committed customer base.

If you’re like most business owners and know you don’t have time to keep track of these extra things, utilize the B2B marketing services offered by K-Kom, and we’ll work together with you to grow your business to the next level and beyond!

B2B Internet Marketing Strategies Part 2: Be Seen

September 12, 2017 by K-Kom

The first step in a successful B2B internet marketing strategy we talked about was to be found using techniques like having a good website, using the most up-to-date SEO practices, listening to competitors and customers on social media, etc.

The second step for great digital B2B marketing is to be seen. With brand loyalty being more rare today, having your brand name seen on a regular basis by the right people is increasingly important. While this loyalty is going away using old strategies, consumers still want to be able to trust their product/service, and in the end, a brand. It’s a different game than in the past.

Using Social Media

We’ve all heard about how important social media can be for businesses especially in the eyes of Google. This can also be a very powerful tool in offering customers added value, for free, proving that your business cares about what it does more than the profit it makes.

Occasional CTA On Social

Your social channels should be a strategic blend of great value for customers, discussions, problem-solving/customer support, and customer-created content. It’s good to throw in a few call-to-actions here and there to remind people to buy or be a repeat customer. BUT do NOT spam, and do not do this every day. Everyone is already bombarded by so many ads, and they will probably unfollow your page if that’s what you become.

Using Paid Media

Paid ads are the traditional marketing method known to every business out there. These are still very important, but with Google Adwords and social media paid ads, especially Facebook, tracking effectiveness and how much your budget is working and how much isn’t, is not a secret. Putting together a strategic landing page and creating a few ads based around a particular phrase you know your ideal customer uses to search for your product or service, can be very cost-effective and worthwhile.

For social media ads, this is where knowing your audience comes in handy. With the detailed targeting options Facebook and other social platforms have developed, these can be some of your best investments in online advertising.

“Upcycling” Content

Content is important, so many people have taken to creating lots and lots of it every day, and often some great pieces are quickly forgotten or missed altogether. If you have a content source from a business that is not a competitor but is still relevant to your audience, share or reshare the most valuable items, or take some of your best older posts and reshare them to boost visibility. Reformat it, expand it into a whitepaper, make a video out of it, create an infographic out of it, a slideshow, or even interview an industry expert about it.

If you’re a busy business owner and simply don’t have time for all of these things, contact K-Kom, and we’ll partner with you to build on your B2B internet marketing strategies and set your brand up for long-term success.

B2B Internet Marketing Strategies Part 1: Be Found

September 5, 2017 by K-Kom

The first step in achieving business success online is by first being found, and not only that, but being found by the right people (the ones that will do business with you of course).

A Great Website

The first place people will look online, or the first thing people will likely find especially while searching on Google, is your website. The first impression someone gets should be as positive, clear, and simple as you can make it. You want your best side to show through, what sets you apart from your competition, and why they should choose to do business with you, rather than the search result below or above you.

Is the information all up to date? Is the purpose of the site clear (the user knows right away to call, send a request for quote, buy from your physical or online store, or whatever you want them to do first)?

Great Content

This ties right into the website. Again is all the info accurate and clear? Is there too much to look at? How many things are you asking the person to do at once (ideally only one or two simple things to begin with).

Make sure to have good quality, updated photos and videos as well. People are highly visual and photos can easily explain something more effectively and quicker than a paragraph of text. It doesn’t hurt to also include that paragraph of text near the photo or as a caption for Google’s purposes.

A good brand video is also very helpful on the homepage, showing you the owner talking about the goal of your business, why it’s important to you, and why your potential customers should trust you over your competitors.

SEO Search Engine Optimization

Google and other search engines have a method for sorting websites based on what a person searches for, and which website seems to be the best and most relevant choice to display at a particular time.

Social Listening – Who’s Your Audience

Assuming you know your audience, really dig into what these individuals are saying on social media, especially when it comes to daily struggles, problems they have regarding your industry service or product. It’s also very important to listen to your competitors to stay on top of industry trends, and social influencers that have an impact on your customers.

With this first step in your B2B internet marketing strategy, you’ll be starting down the path towards a strong brand and an increased bottom line!

If you’re like most businesses owners and have a thousand other things to think about and do with your time, contact K-Kom and ask about our specialized B2B marketing services. We’re ready to grow your business with you!