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KKom, Inc.

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KKom Marketing Blog

KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.

Don’t Let Spoofing Haunt Your Email

July 15, 2016 by K-Kom

newsletter-spoofingEveryone knows about spam, but most people don’t know about an increasing trend is called spoofing.

Spoofing is a tactic used by spammers to send their content so that it appears to come from another’s email address, when in reality it was sent by someone else. While spoofing, unlike hacking, does not typically compromise the security of your email account, this can indirectly affect related security issues if they would ask recipients to change their passwords to a specific string or request recipients to send them sensitive files or information.

How Can I Prevent My Email Address from Being Spoofed?

There is no absolute, sure-fire way to prevent spoofing of your email address. However, there are two things you can do to greatly reduce the chance that this can happen to you:

  • Change email password routinely
  • Use strong passwords

Helpful password guidelines:

  • Change your password at least once every 3 months
  • Password should never be less than 8 characters long
  • Password should contain at least one capital letter, one lower case letter, one number and one symbol.
    Example: $3cUrity
  • If using words, break them up with numbers and symbols
    Example: instead of “Daughter”, use “d@ugH13r”
  • Do not use anything similar to the word, “Password”. Surprisingly, it’s the most frequently used password, therefore spammers try every variation of that word first.

If My Email Address Gets Spoofed, What Can I Do?

If your email address is spoofed, we suggest changing the password more often, such as every 2 to 3 days for the next few weeks. This usually frustrates the spammer sufficiently so they go after some other email address. In our experience, we find that alternating your email’s password can be an effective solution. It basically requires you to change your password in WebMail, Outlook and possibly your phone.

There is another option – but it also happens to be the least desirable – and that is to delete your email account and create a new one with a similar address. This is not practical for most of our customers, because their business emails are associated with websites, logins, clients and more. Changing your password every few days might seem like a burden, but it’s usually only necessary for a few weeks and definitely beats breaking in a brand new email address. During this phase, we would also highly recommend that you do not switch back and forth between two previous passwords – use a unique, different password each time.

How to Change You Email Password

  • WebMail
  • Outlook
  • Mobile Devices
    Because password changes are located in different places for different models, please contact your provider for assistance.

Additional Resources

  • Minimize Your Exposure to Email Spoofing
  • What Is Email Spoofing

Filed Under: Blog

Branding is Integral to Marketing Strategy

August 21, 2011 by K-Kom

Importance of Branding in Market Strategy

Branding is not your logo, your tagline, or the last brochure or commercial you created. Branding resides in the hearts and minds of customers, prospects, and stakeholders. It’s how consumers recognize, experience, and differentiate you from your competitors. It’s their PERCEPTION of your business. It’s what customers believe and says about your products and services.

Savvy business owners and marketers realize that they can influence some of their customers’ experiences and perceptions – and some they cannot. Using that realization, the best way to create and grow your brand is to listen to your customers. Because, to succeed in branding, you need to understand the most important needs and expectations of your customers and prospects.

As you spend time building your brand to support your customers’ needs and wants, you begin to understand that your brand is your PROMISE to all consumers. A promise to…

  • Deliver a very relevant, useful solution to their problem.
  • Deliver on their needs and wants.

 

Filed Under: Blog, Branding

QR Codes

April 29, 2011 by K-Kom

QR Codes can be used anywhere by anyone

QR Codes (Quick Response Codes) are an extremely large growing area with the advancement of smartphones. More and more, when people see something they like, they’ll use their phone to “scan” its QR code and they’ll get more information.

A QR (quick response) code is a unique matrix barcode readable by camera phones. Each code consists of a unique set of black squares arranged in random patterns on a white background, with the goal of automatically initiating a pre-defined action, such as:

  • forwarding to a specific landing page
  • sending an SMS text message
  • showing or automatically dialing a phone number
  • revealing text information
  • showing a video

Initially, companies have been using QR codes in social media. To add as a friend or like on a Facebook page, a potential customer can take a picture of this code with their phone and can be automatically “liked”.

Filed Under: Blog

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