Everyone knows about spam, but most people don’t know about an increasing trend is called spoofing. Spoofing is a tactic used by spammers to send their content so that it appears to come from another’s email address, when in reality it was sent by someone else. While spoofing, unlike hacking, does not typically compromise the […]
KKom Marketing Blog
KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.
Branding is Integral to Marketing Strategy
Importance of Branding in Market Strategy Branding is not your logo, your tagline, or the last brochure or commercial you created. Branding resides in the hearts and minds of customers, prospects, and stakeholders. It’s how consumers recognize, experience, and differentiate you from your competitors. It’s their PERCEPTION of your business. It’s what customers believe and […]
QR Codes
QR Codes (Quick Response Codes) are an extremely large growing area with the advancement of smartphones. More and more, when people see something they like, they’ll use their phone to “scan” its QR code and they’ll get more information. A QR (quick response) code is a unique matrix barcode readable by camera phones. Each code […]