Welcome to the age of too much information everywhere. Many, many people on the internet have picked up on this “content is king” theory and have made it explode in every possible direction. As a society, information has always been important, from the recording and preserving of history back to ancient times, fully stocked and […]
KKom Marketing Blog
KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.
Updated May 2018 A B2B (Business to Business) company requires a very different marketing strategy compared to a B2C (Business to Consumer) focused company. B2B is generally not aiming for getting “feet in the door” so-to-speak, but rather looks more towards acquiring quality clientele to develop relationships with. Here are a few helpful marketing strategies […]
Updated July 2018 We’ve entered an age where there is the most marketplace competition, with tons of large and small businesses selling products and services all over the board online and offline. Plus there are more and more people trying to scam and steal your money, especially over the internet. So with both of these factors […]
Everyone knows about spam, but most people don’t know about an increasing trend is called spoofing. Spoofing is a tactic used by spammers to send their content so that it appears to come from another’s email address, when in reality it was sent by someone else. While spoofing, unlike hacking, does not typically compromise the […]
Importance of Branding in Market Strategy Branding is not your logo, your tagline or that last brochure or commercial you created. Branding resides in the hearts and minds of customers, prospects and stakeholders. It’s how consumers recognize, experience and differentiate you from your competitors. It’s their PERCEPTION of your business. It’s what customers believe and […]
QR Codes (Quick Response Codes) are an extremely large growing area with the advancement of smartphones. More and more, when people see something they like, they’ll use their phone to “scan” its QR code and they’ll get more information. A QR (quick response) code is a unique matrix barcode readable by camera phones. Each code […]