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KKom, Inc.

Serving Milwaukee's Web Marketing, Design, SEO, Social Media, Direct Mail and Color Printing needs for over 22 years

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KKom Marketing Blog

KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.

What is Web Analytics and What Can It Do for My Business

January 24, 2017 by K-Kom

Analytics and Your Business Goals with K Kom Marketing

Analytics: The field of data analysis. This can involve studying historical data to recognize potential trends, analyze the effects of specific decisions or events, or evaluate the performance of a tool or scenario. The goal of all of this is to gain key insights which may be used to improve the business (businessdictionary.com) “Digital analytics […]

Filed Under: Blog

Your 5 Step Content Marketing Strategy

January 17, 2017 by K-Kom

Content Marketing Strategy with K Kom Inc

Welcome to the age of too much information everywhere. Many, many people on the internet have picked up on this “content is king” theory and have made it explode in every possible direction. As a society, information has always been important, from the recording and preserving of history back to ancient times, fully stocked and […]

Filed Under: Blog

B2B Marketing Strategies

January 11, 2017 by K-Kom

B2B Marketing with K Kom

Updated May 2018 A B2B (Business to Business) company requires a very different marketing strategy compared to a B2C (Business to Consumer) focused company. B2B is generally not aiming for getting “feet in the door” so-to-speak, but rather looks more towards acquiring quality clientele to develop relationships with. Here are a few helpful marketing strategies […]

Filed Under: Blog

What Exactly is Brand Marketing?

January 6, 2017 by K-Kom

Coca Cola and Brand Marketing with K Kom

Updated July 2018 We’ve entered an age where there is the most marketplace competition, with tons of large and small businesses selling products and services all over the board online and offline. Plus there are more and more people trying to scam and steal your money, especially over the internet. So with both of these factors […]

Filed Under: Blog, Branding

Don’t Let Spoofing Haunt Your Email

July 15, 2016 by K-Kom

email-spoofing

Everyone knows about spam, but most people don’t know about an increasing trend is called spoofing. Spoofing is a tactic used by spammers to send their content so that it appears to come from another’s email address, when in reality it was sent by someone else. While spoofing, unlike hacking, does not typically compromise the […]

Filed Under: Blog

Branding is Integral to Marketing Strategy

August 21, 2011 by K-Kom

Global Branding

Importance of Branding in Market Strategy Branding is not your logo, your tagline, or the last brochure or commercial you created. Branding resides in the hearts and minds of customers, prospects, and stakeholders. It’s how consumers recognize, experience, and differentiate you from your competitors. It’s their PERCEPTION of your business. It’s what customers believe and […]

Filed Under: Blog, Branding

QR Codes

April 29, 2011 by K-Kom

qr code

QR Codes (Quick Response Codes) are an extremely large growing area with the advancement of smartphones. More and more, when people see something they like, they’ll use their phone to “scan” its QR code and they’ll get more information. A QR (quick response) code is a unique matrix barcode readable by camera phones. Each code […]

Filed Under: Blog

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