What Types of Marketing Does My Business Need? Part 1
Have you been using the same old marketing tactics that you’ve been using since the founders of your company put them in place 40+ years ago? Or maybe you have changed things up a bit,…
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7 Reasons Why SEO is Important for Your Business
Updated June 2018 Everyone is talking about SEO these days, also known as search engine optimization. So what is SEO exactly? It is the methodology of strategies, techniques, and tactics used to increase the amount…
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Analytics & 4 Website Insights to Quickly Increase Sales
Updated June 2018 Analytics “the discovery, interpretation, and communication of meaningful patterns in data” Wikipedia. Businesses can, and have been working with the platform Google Analytics which is built for “web analytics”, measuring and reporting…
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Critical Beginner Tips to Achieve Search Marketing Success
Updated June 2018 The term “search marketing” has evolved into an umbrella term which includes both: SEM (Search Engine Marketing): paying for traffic using advertising on search engines such as Google and Bing/Yahoo. SEO (Search…
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What is Web Analytics and What Can It Do for My Business
Analytics: The field of data analysis. This can involve studying historical data to recognize potential trends, analyze the effects of specific decisions or events, or evaluate the performance of a tool or scenario. The goal…
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Your 5 Step Content Marketing Strategy
Welcome to the age of too much information everywhere. Many, many people on the internet have picked up on this “content is king” theory and have made it explode in every possible direction. As a…
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B2B Marketing Strategies
Updated May 2018 A B2B (Business to Business) company requires a very different marketing strategy compared to a B2C (Business to Consumer) focused company. B2B is generally not aiming for getting “feet in the door”…
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What Exactly is Brand Marketing?
Updated July 2018 We’ve entered an age where there is the most marketplace competition, with tons of large and small businesses selling products and services all over the board online and offline. Plus there are more…
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Don’t Let Spoofing Haunt Your Email
Everyone knows about spam, but most people don’t know about an increasing trend is called spoofing. Spoofing is a tactic used by spammers to send their content so that it appears to come from another’s…
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Branding is Integral to Marketing Strategy
Importance of Branding in Market Strategy Branding is not your logo, your tagline, or the last brochure or commercial you created. Branding resides in the hearts and minds of customers, prospects, and stakeholders. It’s how…
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QR Codes
QR Codes (Quick Response Codes) are an extremely large growing area with the advancement of smartphones. More and more, when people see something they like, they’ll use their phone to “scan” its QR code and…
