Have you been using the same old marketing tactics that you’ve been using since the founders of your company put them in place 40+ years ago? Or maybe you have changed things up a bit, but still haven’t seen a satisfying increase in sales, and you really aren’t sure if the marketing budget is being […]
KKom Marketing Blog
KKom Marketing's blog contains a wide variety of critical marketing knowledge for small businesses.
7 Reasons Why SEO is Important for Your Business
Updated June 2018 Everyone is talking about SEO these days, also known as search engine optimization. So what is SEO exactly? It is the methodology of strategies, techniques, and tactics used to increase the amount of visitors to a website by obtaining a high rank in the search results page of a search engine like […]
Analytics & 4 Website Insights to Quickly Increase Sales
Updated June 2018 Analytics “the discovery, interpretation, and communication of meaningful patterns in data” Wikipedia. Businesses can, and have been working with the platform Google Analytics which is built for “web analytics”, measuring and reporting all the happenings on your website every day. The goal behind this is to take that data and use it […]
Critical Beginner Tips to Achieve Search Marketing Success
Updated June 2018 The term “search marketing” has evolved into an umbrella term which includes both: SEM (Search Engine Marketing): paying for traffic using advertising on search engines such as Google and Bing/Yahoo. SEO (Search Engine Optimization): utilizing strategies that are free to work on, to rank your site “organically” (naturally, without paying). The overall […]
What is Web Analytics and What Can It Do for My Business
Analytics: The field of data analysis. This can involve studying historical data to recognize potential trends, analyze the effects of specific decisions or events, or evaluate the performance of a tool or scenario. The goal of all of this is to gain key insights which may be used to improve the business (businessdictionary.com) “Digital analytics […]
Your 5 Step Content Marketing Strategy
Welcome to the age of too much information everywhere. Many, many people on the internet have picked up on this “content is king” theory and have made it explode in every possible direction. As a society, information has always been important, from the recording and preserving of history back to ancient times, fully stocked and […]
B2B Marketing Strategies
Updated May 2018 A B2B (Business to Business) company requires a very different marketing strategy compared to a B2C (Business to Consumer) focused company. B2B is generally not aiming for getting “feet in the door” so-to-speak, but rather looks more towards acquiring quality clientele to develop relationships with. Here are a few helpful marketing strategies […]
What Exactly is Brand Marketing?
Updated July 2018 We’ve entered an age where there is the most marketplace competition, with tons of large and small businesses selling products and services all over the board online and offline. Plus there are more and more people trying to scam and steal your money, especially over the internet. So with both of these factors […]