Digital marketing has become a must for many companies, especially the ones that have built a presence solely online without any sort of physical store at all. With this development has come some fantastic ways to measure marketing success vs dollars spent – marketing ROI – without the need to question which half of the […]
Digital Marketing
How to Keep Up With Your Customer’s Changing Decision-Making Process
BETTEREXPERIENCE MORETRANSPARENCY MORECHOICES MORECONTROL MORECONVENIENCE The digital sphere has made today’s consumer more educated and able to force a higher degree of competitiveness between companies, with the ability to see more products, and desiring more quality for less $$. Not to mention a variety of fulfillment options. A new dynamic has emerged with the creation […]
Stats and Benefits of Digital Marketing
The average consumer now spends more time online than with TV, newspaper, magazines, and all other media types combined. Mobile advertising is estimated to represent 72% of all US digital ad spending by 2019. Social media marketing has more than doubled over the last two years. Digital Ads Expanding Digital advertising capabilities are constantly expanding […]
What Types of Marketing Does My Business Need? Part 1
Have you been using the same old marketing tactics that you’ve been using since the founders of your company put them in place 40+ years ago? Or maybe you have changed things up a bit, but still haven’t seen a satisfying increase in sales, and you really aren’t sure if the marketing budget is being […]